OUR BRAND

Maurice Lacroix has set itself a clear objective: both through consistent preservation of the long tradition of the Swiss watchmaking art and meeting its standards, as well as creating, with its very own, innovative complications and movement developments, contemporary design and a heightened passion for detail and perfection, extraordinary timepieces.

Those who appreciate lasting value derived from the synergy of traditional watchmaking, creative development work and the latest technology, as well as aficionados seeking the extraordinary know not to entrust valuable, irrecoverable time to just any timepiece but rather to a timepiece from Maurice Lacroix.

Maurice Lacroix in Numbers

Discover the Maurice Lacroix brand in 11 key numbers.

90000 Watches produced a year
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90000 Watches produced a year

Our watches are equipped with both :

- Quartz 50%

- Mechanical movements 50%

 

- Men 80%

- Women 20%

3000 points of sale
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3000 points of sale

A worldwide brand presence.

Discover our points of sale

39 Years of innovative achievements
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39 Years of innovative achievements

12 Manufacture movements
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12 Manufacture movements

For more than 30 years, the precious mechanical timepieces of Maurice Lacroix have been produced with utmost precision and perfection by experienced watchmakers in own watchmaking facilities. 

 
11 Areas of competences
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11 Areas of competences

 

- Case production
- Movement parts production
- Decorations and finishes
- Polishing
- Assembling
- Casing
- Controls
- Logistic & Expedition
- Customer service
- Maurice Lacroix Boutiques
- Marketing and communication
8 designs awarded
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8 designs awarded

8 boutiques
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8 boutiques

In Berlin, Hong-Kong, Bangkok - Phuket, Kuala Lumpur, Singapore, Seoul.

 

Maurice Lacroix also has 200 shop-in-shops in 70 countries.

 

Discover our shops & boutiques

4 Uncompro- mising brand's strengths
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4 Uncompro- mising brand's strengths

Craftmanship

Innovation

Design

& Independance

3 production entitites
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3 production entitites

Case production,

Maurice Lacroix S.A.

& Movement components and parts

2 wheels That change the face of watchmaking.
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2 wheels That change the face of watchmaking.

Imagine the unimaginable. Stretch the limits to the point where perception changes perspective. Maurice Lacroix has chosen its flagship Masterpiece line to open a new dimension in watchmaking. The Masterpiece Régulateur Roue Carrée bears its name well: it reinvents the wheel and finds corners in the passage of time, but without changing its immutable regularity.

1 brand statement
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1 brand statement

We blend swiss watch craftsmanship with powerful and unique design.

 

Find your timepiece in our collections

Our story

Even if Maurice Lacroix is a comparatively young watch brand, it already can look back on a remarkable series of innovative developments. Since the beginning of the 1990’s the brand has been concentrating on the development of attractive, surprising additional functions for mechanical watch models. Today, Maurice Lacroix has demonstrated its outstanding expertise primarily in the area of retrograde displays as well as chronographs and moon phase indications. This is instantiated not least by the ML 106 manufacture movement, an exclusive chronograph caliber, but above all by the Memoire 1: With the memory function, which found its initial application in this strictly limited chronograph, Maurice Lacroix has, in the year 2008, officially presented an entirely new Grande Complication. Since the end of October 2006, Maurice Lacroix has been producing also complex movement components for mechanical calibers in its own workshops near Saignelegier. By that, the brand has taken its place in the exclusive club of Swiss manufacture brands.


‘‘Innovative complications and movement developments, contemporary design and a heightened passion for detail and perfection.’’

Mark Gläser Managing Director

IN-HOUSE MANUFACTURE & MOVEMENTS

WE PRODUCE COMPLEX MOVEMENT COMPONENTS FOR MECHANICAL CALIBERS IN OUR OWN WORKSHOPS NEAR SAIGNELEGIER