HENRIK FISKER, A SUCCESSFUL AMBASSADOR FOR MAURICE LACROIX
«The world’s first electric sports car with extended range was just a dream. Until I createed it.»
Announcing a new partnership with James Magnussen
World Champion and Olympic Swimmer
MAURICE LACROIX’S AMBASSADOR JIMMY WALES
Jimmy Wales, Internet Entrepreneur and Pioneer, is driven by vision and innovation - on wrist too.
“The world’s first electric sports car with extended range was just a dream. Until I created it.” says Henrik Fisker, designer of some of the world’s most iconic sports cars. Henrik always believed that high performance could be eco-friendly and created his Electric Vehicle extended range luxury car.
If you really believe in it, the risk is worth it
With this development, Henrik added a new chapter to the history of the automobile. At Maurice Lacroix, we share his innovative spirit, creating our unique Swiss movements and award-winning designs by hand.
Marc Gläser, Managing Director at Maurice Lacroix S.A.: “Maurice Lacroix stands for a contemporary interpretation of the Swiss art of watchmaking. Who better than Henrik Fisker, whose concept has revolutionized the car industry, to represent our products and values? Our common basis lies in the similarity of our approach.” Henrik Fisker, as brand ambassador for Maurice Lacroix, finds the combination of restrained design with superb construction and skilful craftsmanship particularly pleasing: “When I saw Maurice Lacroix watches for the first time, I was immediately inspired. I see a very close connection with these watches and the beauty of a car. For me personally, this is an important similarity. This is what makes life exciting.”
Henrik Fisker has designed cars for such brands as BMW and Aston Martin, which are regarded as icons of the sportscar industry all over the world. But the existing automotive landscape was too limited for him. So, together with his partner Bernhard Koehler, he forged a radically new perspective for the future of car development. They realized that their idea represented an opportunity for a new start. Their vision became reality when they formed Fisker Automotive in California in 2007. Speaking of this time, Henrik Fisker says: “There are turning points in life that take you in a new direction. You need to follow your convictions and give it everything you’ve got. If you really believe in it, the risk is worth it. And then comes true success.”
Luxury Swiss watch brand, Maurice Lacroix, announced today that World Champion and Olympic Swimmer James Magnussen has officially signed to the brand as a new Ambassador.Renowned for authenticity, craftsmanship and confidence, Maurice Lacroix is a brand with strong values that allows it to dictate its own goals and remain true to its core purpose: Inspiring people to be who they really are. This substance and self-belief is clearly evident in its unique watch design and innovative marketing activations, constantly reaffirming the brand’s core values of being Authentic, Confident and Contemporary. Since the launch of its first watch model in 1975, Maurice Lacroix has grown to become a sought-after manufacture brand, with its factories producing complex components for its own in-house mechanical calibers, thus allowing the brand to join the exclusive league of Swiss manufacture brands. Thanks to continued innovation both in technical fields and in the design itself, Maurice Lacroix has gone on to registere many patents and trademarks and has been awarded several prestigious Red Dot design awards.
With the popularity of the recently launched Pontos S range, the stylish, innovative and new sporting spirit of Maurice Lacroix has seen it evolve to become the perfect fit for the elite world class athlete. Nicknamed the Missile, James Magnussen’s rise to swimming superstardom has been fast, if not explosive. In 2011 at the FINA World Championships, James upstaged his more experienced rivals to become the new 100m freestyle world champion. This win made Magnussen the first Australian man to win swimming’s glamour event since the world championships were established in 1973 and the first Australian to win over the distance at a major meet in 43 years. Magnussen’s World Championship debut was made all that more impressive after he led Australia’s 4x100m freestyle team to gold. Not only did Magnussen help Australia break a decade long drought in the event but his opening split of 47.49secs makes him the fastest man in history without the aid of a supersuit. To further confirm his talent, Magnussen also led Australia to a silver medal in the 4x100m medley relay, swimming the final leg in an amazing 47secs.
More recently, at the 2012 London Olympic Games, James Magnussen showed great maturity in the pool to bring home to Australia a silver medal in the 100m Freestyle, and a Bronze medal in the 4x 100m medley relay. He now has his sights set on the 2016 Olympic Games in Rio De Janeiro.
“I am extremely proud to be partnered with one of the world’s leading prestige watch brands in Maurice Lacroix."
“The stylish design and sporting spirit of our new Pontos collection is the perfect choice for a World Champion swimmer, and will serve James well in and out of the pool. Maurice Lacroix is all about the confident expression of oneself, having individual goals and personal values in life and never compromising them. We are absolutely delighted to be working with someone like James Magnussen for everything he has achieved and as he heads towards his second Olympic Games at Rio 2016.”
Without innovation, and the strength to believe that change is good, we can never move forwards. An opinion we share with Jimmy Wales, founder of Wikipedia.org and non-profit organisation, the Wikimedia Foundation. And it is this strength of conviction that makes him such an ideal ambassador for Maurice Lacroix. “We admire Jimmy Wales, in both his ambition and his accomplishments. Right from the beginning of his career, he had the confidence to believe there was a better, more revolutionary way to share knowledge. His visionary prowess is extraordinary.” These attributes are what Martin Bachmann, CEO of Maurice Lacroix at this time, believes Maurice Lacroix also stands for.
For Jimmy Wales, being able to test the boundaries of possibility was always core to his success. When he first created Wikipedia – an encyclopaedia that could be compiled by anyone and accessed by everyone – the mass appeal was instant. He says, “Free access to all human knowledge. Some called it impossible, I called it Wikipedia.”
We shouldn’t be afraid of change, we should welcome it.
Yet still, even after reaching unfathomable levels of success, Jimmy took the bold decision to absorb the entire business into a non-profit organisation, The Wikimedia Foundation.
Not content with the success of Wikipedia, Jimmy went on to launch Wikia.com – a site where communities of people come together to discover, create and share information on anything and everything they love. In recent months, Wikia has moved up the internet ranks from 100th most visited site to 75th and may someday even overtake its big sister, Wikipedia.
For someone like Jimmy Wales, a watch that pushes the boundaries of design and embraces innovation, is the obvious choice. “I’m excited about the future of this ever-evolving world. Every day brings a new learning, a new discovery.” He concludes “We shouldn’t be afraid of change, we should welcome it.” We at Maurice Lacroix share this innate curiosity for what tomorrow brings, as our innovative and pioneering watches prove, time after time.