Your Time
Is MO

For the second consecutive year, the progressive Swiss luxury watchmaker Maurice Lacroix will support leading men’s health charity, Movember. Recognized for its innovative and forward thinking campaigns, the brand will create an extensive network of Mo’rice Lacroix teams all around the world with its ambassadors leading the way and spreading the good word.


The Movember
movement

Maurice Lacroix’s synergy with Movember works on many levels with both brands taking pride in constantly involving and interacting with their communities and by creating unique experiences.

The Movember Foundation is a global men’s health charity which raises vital funds and awareness for the often-ignored issues of men’s health, specifically prostate cancer, testicular cancer and men’s mental health. It is responsible for the sprouting of millions of moustaches around the world in November when men become walking talking billboards for men’s health. Mo Bros start the month clean-shaven, and then grow and groom their moustache all month long. Funds are directed to men’s health programmes which are shaped by Movember’s vision to have an everlasting impact on the face of men’s health. Programme areas focus on awareness and education, living with and beyond cancer, staying mentally healthy and research. Programmes are delivered by the Movember Foundation and its men’s health partners in each country. Further information about how Movember’s funds are invested can be found at Movember.com

YOur time
(To Grow a Mo)
is now

Maurice Lacroix’s tagline lends itself to the Movember partnership and with the support of their employees and ambassadors, 2014 is Maurice Lacroix’s ‘now’ time to create teams across the globe with one objective - to raise as much money and awareness as possible. Stéphane Waser, Managing director for Maurice Lacroix comments: “Initiatives such as Movember are exactly in line with the spirit and the vision of Maurice Lacroix. It’s all about being bold, committed and daring to stand out. We are extremely proud to support this amazing movement and contribute to a cause that concerns us all.”

grow your stache & join the mo’rice lacroix locals teams

SWITZERLAND
BRO’ & SISTA
GERMANY
BRO’ & SISTA
FRANCE
BRO’ & SISTA
SPAIN
BRO’ & SISTA
AUSTRALIA
BRO’ & SISTA
NORWAY
BRO’ & SISTA
UNITED KINGDOM
BRO’ & SISTA
USA
BRO’ & SISTA

A limited edition of the Pontos S DIVER for Movember.

the greatest fundraisers of each national Mo’rice Lacroix team

To mark this exciting partnership Maurice Lacroix have created two limited editions of the Pontos S Diver of 14 units each. The first 14 pieces will feature an orange Movember ‘stache on the dial and will reward the greatest fundraisers of each national Mo’rice Lacroix team.

YOUR TIME TO BUY A PONTOS S DIVER

The second series of 14 timepieces will feature a white ‘stache on the dial and will be sold exclusively on www.mauricelacroix.com. Maurice Lacroix will donate all benefits of the sale to the Movember Foundation.

A limited edition of the Pontos S DIVER for Movember.

The international man of Movember

Each year one man, chosen from the combined list of winners all over the world, is crowned international Man of Movember, becoming the face of the campaign. To reward this ultimate Movember ambassador, Maurice

Lacroix has created an electric blue “duo” version of the Pontos S Diver. Only two pieces will be manufactured and the second unit will be gifted to Maurice Lacroix ambassador and Movember CEO, Adam Garone.

MEET ADAM GARONE, THE MOVEMBER MOVEMENT FOUNDER

I draw inspiration from the team I work with, from the men who we serve and their stories of survival.

I believe your success is defined by your significance. I believe that being successful is a journey to realize your greatest potential and a necessary steppingstone to becoming significant. Significance comes when you use your success and influence to serve a greater purpose that makes this world a better place.