The progressive swiss watch brand, Maurice Lacroix is pleased to announce it has become the official watch partner of the 2014 Red Bull Cliff Diving World Series. Timing, technique, creativity, precision are all key elements in the pursuit of the ultimate, perfect dive from such extreme heights as 27 metres, or 20 metres for female athletes. An extreme sport is a perfect fit for a modern, daring and forward-thinking brand such as Maurice Lacroix. Consider the Ponto S Extreme model, made out of the exclusive Powerlite* alloy, this is a watch suited for the extrems of life. Quite simply this is its natural habitat.
The Red Bull Cliff Diving World Series is now in its sixth season and is the most prestigious cliff diving competition in the world, where only the very best athletes are invited to participate. In 2014, the World Series will consist of seven competitions, taking place over three continents.
Male divers take-off from a 27 metre high platform and female competitors from a height of 20 metres.
An expert jury assess the dive and points are awarded base on complexity, take off, position in the air and entry into the water. Huge crowds come to watch the world's
« There is little margin for error. Remember, as gravity grabs your body, keep your shape, your entry has to be precise. You need to nail it. »Your time is now. Be extreme.
best divers participate in this extreme sport. The atmosphere is electric and there is and air of fun and excitement. Walking out on that platform, you rehearse your dive in your mind and conceptualise each phase in slow motion. In just three seconds, between take-off and entering the water, you will reach speeds of 85kph and experience forces of up to 5G. The risk of failure is too great to contemplate. There is little margin for error. Remember, as gravity grabs your body, keep your shape, your entry as to be precise. You need to nail it.
The world of cliff diving is about timing, precision, aesthetics and creativity. The similarities to fine watchmaking are obious.
Maurice Lacroix has exhibited these qualities for many years, delivering timepieces which push the limits of innovation, provoke thought and seduce with dazzling design. Moreover, harnessing fine Swiss watchmaking craftmanship, the Maurice Lacroix name is synonymous with precision and reliability. During the Red Bull Cliff Diving World Series 2014, Maurice Lacroix will showcase its sporty chronograph, the PONTOS S EXTREME. The cutting-edge POWERLITE alloy case is available in a choice of three colours, black, khaki and blue. It is an extreme watch, perfectly suited for the extreme competitor, with a case twice as hard as, and three times lighter than, stainless steel.
« Maurice Lacroix is proud to associate itself with the prestigious
is the Red Bull Cliff Diving World Series champion of 2013. The 30-year old has sought to push the limits with his incredibly complex dives, which many of his fellow competitors freely admit they would not attempt. He is known for his "blind entry", meaning the last time he sees the water is at least half a somersault before entry as he "lines up".
This style of diving presented Artem with many challenges, which he has clearly overcome.
"Playing it safe" doesn't result in greatness and it is only by pushing boundaries that excellence is achieved. Indeed, this resonated with Maurice Lacroix and made Artem a logical choice to join the company's family of Ambassadors.
is a legend within the sport. he holds 10 world championship titles and two guinness world records to his name. The 39-year old Colombian veteran knows the challenges the sport presents and has experienced both ups and downs. Despite serious injury in 2011, with a strong determination to regain competition fitness, he came back stronger than ever in 2012, only narrowly missing out on the Red Bull Cliff Diving World Series title that year. Last year, Orlando won the inaugural FINA high Diving World Championship. Whilst Orlando may be one of the oldest competitors in the Series, he has lost none of his ambition and thirst for success, openly stating that he wants to win this year’s Red Bull Cliff Diving World Series by increasing the complexity of his dives.
from the USA, has shown much promise since first entering the World Series in 2012.
Last year, the 25-year old secured a fifth-placed finish overall, despite suffering injury part way through the season.
With a clear talent, physical aptitude and the necessary mindset to compete at this elevated level of sport, David is a man to watch in 2014.