Success is a journey, not a destinationWatch the film
Discover the new aikon collection:
which aikon are you
Maurice Lacroix, reveals a new watch, the AIKON; a timepiece which takes its inspiration from the legendary Calypso. AIKON is a unique blend of highest quality, iconic design and accessibility to step into the Swiss-made luxury segment.
Their Aikon Story
Success is a journey, inspiration comes from inside. Discover their story.
An athlete must exhibit an inner belief that he will achieve sporting greatness. Many successful sporting figures have experienced personal injury as they explore the limits of human performance. Despite suffering pain and occasional disappointment, a true competitor never gives up, retaining self-belief and continuing to aim for medal-winning glory.Watch the story
The pursuit of success is not merely restricted to the domain of sport. An entrepreneur chooses to create a product or service which often delivers something new. Self-confidence, unconventional ways and an unwavering focus have led to the realisation of several innovative products. By pursuing unexplored areas of commerce interesting discoveries are made and new icons are born.Watch the story
The skill of a ballet dancer is to exhibit perfect timing, moving with beauty and poise. Each limb glides with absolute precision and the shapes formed with the torso expertly replicate each musical note heard. Inside, the dancer feels their heart racing and muscles aching. The finest female practitioners of ballet with continued application may achieve their goal, becoming a prima ballerina and legendary in their field.Watch the story
Recognise your success, be your own icon.
Maurice Lacroix has conceived an iconic, contemporary timepiece with six 'arms' embracing its stylish bezel, the Aikon. This watch exhibits an elegant appearance, features a highly precise quartz movement and, courtesy of Maurice Lacroix's manufacturing expertise, exhibits excellent quality. Indeed, this rare blend of attributes makes this timepiece an Aikon and perfectly benefits those individuals seeking success and iconic status. Be your Aikon. Your time is now.Discover the collection
Where to find your Aikon ?Store locator