Maurice Lacroix welcomes Jang Dong Gun, the famous South Korean actor and musician, as its new brand ambassador. This remarkable superstar shares the same understanding of perfect timing with the Swiss watchmaking company and has refined his skills to deliver remarkable creativity. Jang Dong Gun understands when it is time to act. His time is now. YOUR TIME IS NOW.
The progressive Swiss brand recognises the importance of the Asian market and has sought a brand ambassador who shares the company’s style and creativity. The South Korean superstar Jang Dong Gun is the new brand ambassador of Maurice Lacroix. He exhibits incredible skill, mastering his craft and delighting audiences, both in his native South Korea and across all of Asia, with his own unique and popular brand of entertainment.
“Simple” and “Sophistication” may sound like two contradictory words. However, the two words are wonderfully apt when describing Les Classiques Date.
On one hand, simplicity is delivered by three hands, one date. It’s that simple, or, so it may seem at first. However, sophistication is granted by the distilled creation of the handsome Les Classiques Date. Each element has been the subject of prolonged consideration. In several instances seemingly small details when viewed in isolation, actually influence the whole appearance of the chosen model when combined. The would-be wearer has a vast choice of variants to meet their specific desires. The 38mm case diameter is restrained in character exhibiting decorum and avoiding excessive flamboyance. Glancing at the rear of the case, the wearer is reminded of the fine Swiss automatic Calibre ML115 that beats within (ML155 on gold execution). The rhodium-plated movement is traditionally decorated with perlage and Côtes de Genève motif.
In 2013, Maurice Lacroix provoked discussion and incredulity with the launch of its Masterpiece Mysterious Seconds. It answered questions others failed to ask. The brand that once queried, “Why not a square wheel?”, now enquired, “Does time have to be circular?”. The Masterpiece Mysterious Seconds depicts time in a linear form. A twin-tipped seconds hand, baton-like in form, traverses a solid disc, appearing to float and move in an almost balletic motion. Each tip of the seconds hand waits in turn to share the responsibility for imparting time. The Mysterious Seconds reveals some of its micro-mechanics housed within the case, courtesy of an open-worked area of the dial. Hour and minute hands are located off-centre at 2 o’clock. However, by contrast, the mystique of the model is bestowed by its thought-provoking seconds display. There appears to be no physical connection between the novel seconds hand and the movement beneath.
|RT @JoshuaMunchow: Final moments today with the @maurice_lacroix Square Wheel Cube! On it's way home soon. #watchnerd http://t.co/7mFW4ITiUh|