To celebrate the launch of the AIKON, Maurice Lacroix partnered with Buro 24/7 Malaysia to host a cocktail party at our Starhill Gallery boutique. Among our many guests were Mr. Lai, brand manager of DKSH, and Buro 24/7 Malaysia's Deputy Editor Gwen Ong.
As we were celebrating the birth of a new iconic timepiece, musicians Julian Chan and Melvin Goh set the mood with their wonderful renditions of jazz classics and contemporary tunes. While listening to sweet melodies, our guests enjoyed a selection of canapes and drinks - including Champagne & smoked duck - prepared and served by our partner Shook!.
Last but not least, guests were invited to participate in a social media contest to get a chance to win an AIKON watch of their own. All they had to do was upload a photo on Instagram with the relevant hashtags (#BuroxMauriceLacroix, #BeYourAikon) and tell us about an icon they look up to.
Cheers to the AIKON!