Following the recent signing of a three-year partnership with one of the most prestigious football clubs in the world, to become the “FC Barcelona Official Watch Partner”, Maurice Lacroix has built on the relationship with the launch of a new series of watches. Exampling Maurice Lacroix’s ingenious flair, these timepieces share the same values as the club whose crest adorns the watches, namely “substance”, “style” and a relentless “passion for progress”.
Maurice Lacroix welcomes Jang Dong Gun, the famous South Korean actor and musician, as its new brand ambassador. This remarkable superstar shares the same understanding of perfect timing with the Swiss watchmaking company and has refined his skills to deliver remarkable creativity. Jang Dong Gun understands when it is time to act. His time is now. YOUR TIME IS NOW.
The progressive Swiss brand recognises the importance of the Asian market and has sought a brand ambassador who shares the company’s style and creativity. The South Korean superstar Jang Dong Gun is the new brand ambassador of Maurice Lacroix. He exhibits incredible skill, mastering his craft and delighting audiences, both in his native South Korea and across all of Asia, with his own unique and popular brand of entertainment.