In the past major discoveries have been made by observing life from a different perspective, questioning all seemingly given facts and, at times, challenging convention with creative genius. This is a culture familiar to Maurice Lacroix. The Swiss company has repeatedly sought to conceive interesting timepieces which depict time in thought-provoking ways. Maurice Lacroix has a passion for progress and continually seeks ground-breaking ideas to charm and delight. Its latest model, the Maurice Lacroix Masterpiece Gravity, is one of the first timepieces to feature an all-silicon assortment. Developed in-house by this inventive watch brand, it is the latest example of the company’s forward thinking approach to watchmaking.
Fiaba, the latest addition to a collection whose italian name means “fairytale”, indeed offers an enchanting vision of today’s on-trend woman. Its flowing lines offer a softly rounded reinterpretation of the slim yet sensuous curves of its rectangular predecessors. complete with the ever-useful date function, this eminently contemporary timepiece sets a new contemporary standard for feminine style and elegance.
Discover "Round is Beautiful"
For the second consecutive year, the progressive Swiss luxury watchmaker Maurice Lacroix will support leading men’s health charity, Movember. Recognized for its innovative and forward thinking campaigns, the brand will create an extensive network of Mo’rice Lacroix teams all around the world with its ambassadors leading the way and spreading the good word.
To mark this exciting partnership Maurice Lacroix have created two limited editions of the Pontos S Diver of 14 units each. The first 14 pieces will feature an orange Movember ‘stache on the dial and will reward the greatest fundraisers of each national Mo’rice Lacroix team. The second series of 14 timepieces will feature a white ‘stache on the dial and will be sold exclusively on www.mauricelacroix.com. Maurice Lacroix will donate all benefits of the sale to the Movember Foundation
Click here to read more : http://www.mauricelacroix.com/About/Movember2014.sls
Following the recent signing of a three-year partnership with one of the most prestigious football clubs in the world, to become the “FC Barcelona Official Watch Partner”, Maurice Lacroix has built on the relationship with the launch of a new series of watches. Exampling Maurice Lacroix’s ingenious flair, these timepieces share the same values as the club whose crest adorns the watches, namely “substance”, “style” and a relentless “passion for progress”.
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