In the past major discoveries have been made by observing life from a different perspective, questioning all seemingly given facts and, at times, challenging convention with creative genius. This is a culture familiar to Maurice Lacroix. The Swiss company has repeatedly sought to conceive interesting timepieces which depict time in thought-provoking ways. Maurice Lacroix has a passion for progress and continually seeks ground-breaking ideas to charm and delight. Its latest model, the Maurice Lacroix Masterpiece Gravity, is one of the first timepieces to feature an all-silicon assortment. Developed in-house by this inventive watch brand, it is the latest example of the company’s forward thinking approach to watchmaking.
Maurice Lacroix welcomes Jang Dong Gun, the famous South Korean actor and musician, as its new brand ambassador. This remarkable superstar shares the same understanding of perfect timing with the Swiss watchmaking company and has refined his skills to deliver remarkable creativity. Jang Dong Gun understands when it is time to act. His time is now. YOUR TIME IS NOW.
The progressive Swiss brand recognises the importance of the Asian market and has sought a brand ambassador who shares the company’s style and creativity. The South Korean superstar Jang Dong Gun is the new brand ambassador of Maurice Lacroix. He exhibits incredible skill, mastering his craft and delighting audiences, both in his native South Korea and across all of Asia, with his own unique and popular brand of entertainment.
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