In 2013, Maurice Lacroix provoked discussion and incredulity with the launch of its Masterpiece Mysterious Seconds. It answered questions others failed to ask. The brand that once queried, “Why not a square wheel?”, now enquired, “Does time have to be circular?”. The Masterpiece Mysterious Seconds depicts time in a linear form. A twin-tipped seconds hand, baton-like in form, traverses a solid disc, appearing to float and move in an almost balletic motion. Each tip of the seconds hand waits in turn to share the responsibility for imparting time. The Mysterious Seconds reveals some of its micro-mechanics housed within the case, courtesy of an open-worked area of the dial. Hour and minute hands are located off-centre at 2 o’clock. However, by contrast, the mystique of the model is bestowed by its thought-provoking seconds display. There appears to be no physical connection between the novel seconds hand and the movement beneath.
For the second consecutive year, the progressive Swiss luxury watchmaker Maurice Lacroix will support leading men’s health charity, Movember. Recognized for its innovative and forward thinking campaigns, the brand will create an extensive network of Mo’rice Lacroix teams all around the world with its ambassadors leading the way and spreading the good word.
To mark this exciting partnership Maurice Lacroix have created two limited editions of the Pontos S Diver of 14 units each. The first 14 pieces will feature an orange Movember ‘stache on the dial and will reward the greatest fundraisers of each national Mo’rice Lacroix team. The second series of 14 timepieces will feature a white ‘stache on the dial and will be sold exclusively on www.mauricelacroix.com. Maurice Lacroix will donate all benefits of the sale to the Movember Foundation
Click here to read more : http://www.mauricelacroix.com/About/Movember2014.sls
Following the recent signing of a three-year partnership with one of the most prestigious football clubs in the world, to become the “FC Barcelona Official Watch Partner”, Maurice Lacroix has built on the relationship with the launch of a new series of watches. Exampling Maurice Lacroix’s ingenious flair, these timepieces share the same values as the club whose crest adorns the watches, namely “substance”, “style” and a relentless “passion for progress”.
|RT @TimezoneTweets: .@Movember Pontos S Diver LE by @Maurice_Lacroix raises awareness one 'stache at a time (http://t.co/dKfoFGYJ1D) http:/…|