Time for a facelift - Nearly 10 years after its last presentation, the famous Maurice Lacroix Eliros Collection is being relaunched in an elegant and classic design with a high recognition value. The collection which will be available just in time for Christmas at specialized retailers is dedicated to men and women who are looking for a Swiss watch at the entry price level of the luxury segment - whether as gift for a special occasion or for yourself and of course without any compromise on quality. The new Eliros models are powered by a high-quality Swiss quartz movement and equipped with the Maurice Lacroix characteristics such as the sapphire crystal with anti-reflective coating and a stainless steel case water-resistant up to 5 bar. The Eliros watches are available in three different designs: a 40mm stainless steel chronograph model, a 38mm gents three-hand model and its ladies counterpart, a slightly smaller, 30mm version which focuses on the essential, the reading of time, yet subtly enriched with a date indication at 3 o`clock. Printed indexes and four Roman numerals result in a timeless, inconspicuous design of the sun-brushed dial which is available in four different colours: silver, black and anthracite with silver or gold colored indexes and numerals.
The design is completed by colour matching leather straps or milanaise bracelets. The chronograph model reveals a sportier look with a retro-chic case and two harmoniously integrated chronograph push-pieces. The large date displayed at 12 o’clock is a welcome feature that does not impede on the balanced layout and readability of the sub-dials and scales for time measurement. The Eliros chronograph is a truly convincing display of functionalism and sober design that gets rid of all the unnecessary embellishment. The new Maurice Lacroix Eliros collection therefore unveils a much more modern aesthetic. What remains completely unchanged is the quality… and its very attractive price positioning. Last but not least, the stylish “M” logo applied on the bracelet: an unmistakable brand signature.
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