Sandra the sportswoman, Sandra the everyday woman… For her, a watch must be adaptable, which she likes in Maurice Lacroix «The timepieces are accessible and the watches have a modern, distinctive design. I also like the idea of being able to change the strap depending on the circumstances. A watch must reflect all my facets and not just my sporty side!»

«Sandra is a talented woman with a strong and competitive personality who is curious to discover the world,» enthuses Stéphane Waser, Managing Director. «Her many passions show her modernity and open-mindedness. We are proud to welcome her to our family of friends of the brand!» 

Sandra’s dream? To explore Greenland, both to embark on a ski adventure and to discover its inhabitants and connect with them!» Maurice Lacroix will of course follow her as she takes on new adventures, which promise to be full of emotions! 


Over the centuries, to the credit of the innovative spirit and perfectionism of its watchmakers, Switzerland has earned a one-of-a-kind reputation. Maurice Lacroix is committed to upholding this tradition and high standard of watchmaking craftsmanship. For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of-the-art workshops in Saignelégier. Here, all factors critical to the successful production of excellent watches with high perceived value bring together watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, and, not least, a pronounced sense of quality. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest for success. It is this “Success is a journey, not a destination” mantra which is at the heart of the brand’s culture. For over a year, the brand has put an international crew of friends in place which aims to support the talents from different industries, today and tomorrow. What values do these urban heroes and Maurice Lacroix have in common? They are connected, open to the world, adventurous, focused on their goals and approachable. These are qualities that inspire the brand to support people on their path to success.

Aktuelle News

Lesen Sie die aktuellen Neuigkeiten von Maurice Lacroix

  • PONTOS S Diver
    9. Mai 2023

    PONTOS S Diver

    Maurice Lacroix präsentiert eine neue Version der PONTOS S Diver. Grundlage für die exklusive Taucheruhr ist die 2013 präsentierte, erste Generation. Diese wurde...
  • AIKON Master Grand Date Technicolour
    11. April 2023

    AIKON Master Grand Date Technicolour

    Leuchtende Farben, stilvolle Highlights: Die AIKON Master Grand Date Technicolour vereint das bewährte uhrmacherische Know-how und den urbanen Stil von Maurice...
  • AIKON Quartz
    20. März 2023

    AIKON Quartz

    Im Jahr 2016 eroberte Maurice Lacroix die Uhrenszene mit der neuen AIKON. Das Modell vereint einen urbanen Lebensstil und Schweizer Präzision und gewährleistet...
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