ML Friends

Maurice Lacroix, The Maurice Lacroix friends, Adeline Ziliox


Who is Adeline Ziliox?

“Time spent, future time... in fashion, it’s the instrument that allows the dress codes of yesterday to inspire us to create the vision of tomorrow.”

Women reinvent themselves season after season. But Adeline Ziliox has a distinct signature that we find in each of her outfits, that of a strong, conquering and urban silhouette. It’s not surprising that the designer who finished at the top of her class was also the favourite of the highly respected Maison Martin Margiela. The meticulous French stylist creates couture and luxury ready-to-wear pieces through her eponymous brand. Today, the largest fashion magazines are constantly presenting her collections and several stars have already walked the red carpet in her outfits. Elsewhere, the discerning creator has just opened the ready-to-wear week for the second year in a row. Maurice Lacroix is very proud to count a talented personality whose know-how and precise movements are reminiscent of the watchmaking artisans of the Saignelégier factory among his friends!

AIKON 35 x Adeline Ziliox

Paris, fashion week. What other city and occasion could be more suitable for the launch of the very first AIKON 35 mm for women? Through an exceptional event bringing together the press, VIPs and friends of the brand, Maurice Lacroix imagined a launch of his first AIKON watch for women as well as the announcement of the brand’s collaboration with the French fashion designer, Adeline Ziliox. Models strolled down the runway dressed in outfits from the new Adeline Ziliox collection and 35-mm AIKON wristwatches throughout the day and during the evening. The clothes presented by the designer were designed to be eco-friendly. Indeed, Adeline Ziliox wanted to give a second life to some used fabrics to demonstrate that beyond its ephemeral appearance, fashion could have a long-term vision. A collection playing on the dominance of black and white and outfits made of volumes, structures and materials… Result? Clothes that seem ready to conquer the fashion capital! An event that was a success for both the gifted designer and for the launch of the new range of AIKON watches for these ladies!


Increase its visibility in various major boutiques and make its place on the Parisian fashion scene!

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