Easy Strap Exchange Promotion 

Take advantage of our exclusive offer just in time for the festive season. Receive a complimentary stainless steel bracelet (CHF 280.- discount) when you purchase an AIKON Automatic 39mm or 42mm with rubber strap before December 25!*. Discount applies upon check-out.

Besides flawless functionality, the AIKON Automatic offers additional value through the Easy Strap Exchange System. With only two quick steps, you can change the stainless steel bracelet for a sporty rubber strap. This way, you can match your AIKON Automatic with any outfit, style, or situation.

Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Today’s AIKON collection is extensive, encompassing different colours, complications and sizes. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.