Maurice Lacroix - Friends


The Maurice Lacroix friends

« Success is a Journey, not a destination »

Maurice Lacroix is proud of the brand’s circle of friends: athletes, artists, entrepreneurs, etc. Each comes from a different field, yet they all represent the Maurice Lacroix ethos: Success is a journey, not a destination. Believing in your talent means, above all, knowing how to learn from your successes as well as failures, all while never losing sight of your goal. Each man and woman we have wanted to collaborate with has impressed us with their authentic personality, and also, beyond their talent, with a mindset that does not allow them to back down in the face of obstacles.

Dear Friends of our Brand: Your Time is Now!

Stéphane Waser, Managing Director

Click here to discover the Lausanne 3x3 partnership

Team Lausanne 3x3

« Qualification for the 2020 Olympic Games»

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Kim & Morgane Métraux

“Succeed in qualifying for the 2020 LPGA Tour.”

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Ben & Leo

“Continue rewriting the rules of cuisine!”

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Yannick Aellen

“Recognise Swiss talents and make them shine.”


Adeline Ziliox

“Become established in the Parisian scene as a reference in French fashion.”


Yusuke Sato

Continue to explore the world to capture exciting images.


Tetsu Kasuya

Unveil the power and complexity of coffee



To spread his music all over the world !


Adil Dyani


Yosef Wolde-Mariam

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