Maurice Lacroix - Friends


The Maurice Lacroix friends

« Success is a Journey, not a destination »

Maurice Lacroix is proud of the brand’s crew of friends: athletes, artists, entrepreneurs, etc. Each comes from a different field, yet they all represent the Maurice Lacroix ethos: Success is a journey, not a destination. Believing in your talent means, above all, knowing how to learn from your successes as well as failures, all while never losing sight of your goal. Each man and woman we have wanted to collaborate with has impressed us with their authentic personality, and also, beyond their talent, with a mindset that does not allow them to back down in the face of obstacles.

Dear Friends of our Brand: Your Time is Now!

Stéphane Waser, Managing Director

Maurice Goedecke and Jan Armbruster

Become a leading platform for the physical and virtual sale.


Continue to grow my brand on an international level.


Challenge myself day after day!


Javier Gómez Noya

Being able to pursue my passion for as long as possible.

Ryosuke Sakazume

His aim is to make people want to pamper their shoes as they do with other luxury accessories.

Tetsu Kasuya

Unveil the power and complexity of coffee.

Adeline Ziliox

Become established in the Parisian scene as a reference in French fashion.

Marta Bassino

Reconfirm her value in the discipline of giant slalom and regain the consistency she has lacked in the past.


Lidija Lijić

Continue to do what makes her happy and that's diving. She would also like to try and achieve a new world record.


Sarah Atcho

Taking part in the Olympic Games is a dream for every athlete but, for me, it’s much more than a dream. It’s my goal.


Anders Mol & Christian Sørum

Win the gold at the next Olympic Games, and popularise this wonderful discipline called Beach Volley Ball.

Click here to discover the Lausanne 3x3 partnership

Team Lausanne 3x3

Qualification for the 2021 Olympic Games.

Alt 1

Kim & Morgane Métraux

Succeed in qualifying for the LPGA Tour.

Alt 2

Ben & Leo

Continue rewriting the rules of cuisine!

Alt 3

Sandra Lahnsteiner

To grow my production company “Shades of Winter” while connecting with as many female athletes as possible.

Yusuke Sato

Continue to explore the world to capture exciting images.

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