The Maurice Lacroix friends
« Success is a Journey, not a destination »
Maurice Lacroix is proud of the brand’s circle of friends: athletes, artists, entrepreneurs, etc. Each comes from a different field, yet they all represent the Maurice Lacroix ethos: Success is a journey, not a destination. Believing in your talent means, above all, knowing how to learn from your successes as well as failures, all while never losing sight of your goal. Each man and woman we have wanted to collaborate with has impressed us with their authentic personality, and also, beyond their talent, with a mindset that does not allow them to back down in the face of obstacles.
Dear Friends of our Brand: Your Time is Now!
Stéphane Waser, Managing Director
Become established in the Parisian scene as a reference in French fashion.
Taking part in the Olympic Games is a dream for every athlete but this year, for me, it’s much more than a dream. It’s my goal.
To inspire my community & motivate people to reach for the stars.
Playing with the Swiss team in her seventh world championships in Canada in April 2020 before competing in the Beijing 2022 Olympic Games.
Team Lausanne 3x3
Qualification for the 2020 Olympic Games.
Kim & Morgane Métraux
Succeed in qualifying for the 2020 LPGA Tour.
Ben & Leo
Continue rewriting the rules of cuisine!
Recognise Swiss talents and make them shine.
Continue to explore the world to capture exciting images.
Unveil the power and complexity of coffee.
New world record in both Bomb Drop and Air June 2020 (in Oslo).
Produce new music with Madcon and make a new season as mentor at the tv show The Voice in Norway.
To spread his music all over the world!
Ryosuke Sakazume wants to give back his letters of nobility to well-kept shoes. Through the care gestures he proposes, his aim is to make people want to pamper their shoes as they do with other luxury accessories.