Extraordinary times call for creative measures: this is the credo followed by the Swiss watch brand Maurice Lacroix, which will present novelties at Watches & Wonders Geneva for the first time this year.
From April 7 to 13, 2021, through its digital platforms, the prestigious Geneva watch fair will offer retailers, journalists, as well as numerous watch lovers the opportunity to discover the 2021 watch novelties through key notes, video conferences, online presentations and live chats, and to exchange ideas with the representatives of the participating brands.
"We have been successfully pursuing our global roadshow strategy to present our new watches for years and are therefore very pleased to be a digital exhibitor at Watches & Wonders for the first time this year," explains Stéphane Waser, Managing Director of Maurice Lacroix and DKSH Luxury & Lifestyle Europe GmbH. "2020 has presented challenges for all of us, flexibility was needed more than ever. For us, virtual interaction with our partners was not a novelty, as we have long relied on digitalization and have thus been able to react quickly and agilely. Therefore, we also appreciate the new digital concept of the Geneva Fair Committee and look forward to a successful virtual exchange with the fair visitors."
For Maurice Lacroix, participation in Watches & Wonders is a stop on the worldwide (digital) roadshow.