Maurice Lacroix is pleased to unveil three special edition watches that uphold the benefits of the recently launched AIKON #tide, combining them with the exciting world of 3x3, the global basketball format beloved by millions. Sharing the same qualities as other members of the AIKON family, these latest watches prove a game changer both on and off the court.
A few weeks ago, Maurice Lacroix unveiled a ground-breaking new watch, the AIKON #tide. Sharing the same attributes as other members of the AIKON family, these new models are formed of ocean-bound upcycled plastic, an undisclosed formula and glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significantly less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle are all made from this composite material. It takes 17 bottles to make one watch and its tailor made packaging which means 17 fewer bottles polluting the ocean.
Read the latest news from Maurice Lacroix
20 June 2022In 2021, Maurice Lacroix became the Official Timekeeper of the innovative King of the Court (KOTC) where elite athletes compete in volleyball tournaments held in...Read More
3 June 2022Having recently announced its AIKON #tide initiative, Maurice Lacroix goes to Phuket and reveals to its Asian partners an array of activities such as beach...Read More