Maurice Lacroix is proud to count Lidija Lijic as a new Friend of the Brand

A brand perfectly aligned with her values

“I contacted Maurice Lacroix because I found that we share common values. My discipline is less glamorous than certain others and few are nominated. I like the idea that this brand believes in people. I see myself mirrored in Maurice Lacroix’s motto, which is ‘Success is a journey, not a destination’. I need a partner that understands me and supports me in my achievements, someone who will back me in both success and defeat.” While the athlete is looking to achieve more underwater victories, she also takes on other sports challenges, such as flying - she holds a pilot’s licence- and mountain climbing.

During her visit to the manufacture in Saignelégier, her determination as well as her insatiable curiosity impressed Stéphane Waser, Managing Director of the brand:  “Lidija is woman with a very precise and ambitious logbook! She’s afraid of nothing and is constantly surpassing herself. We love her attitude, since at Maurice Lacroix, we believe that the only limits we have are those that we set for ourselves. We are happy to be a part of her adventure!”

In addition, the movements and complications immediately fascinated her: “With my education in engineering, I like to understand how things work, and discovering how the timepieces are made and their subtleties really interested me. I also really fell in love with the brand’s skeleton watches. Observing the mechanism's moving parts is captivating!” Equally attracted to the dive models from the AIKON range as well as the styles of the Eliros range, Lidija was able to find a complete range of watches made for each moment in her life: “Whether it’s for sports, elegance or the design... I already know in which situations I’m going to wear each one. I love the idea that these luxurious Swiss-made watches have accessible prices. These are timepieces made for regular people and not just an elite group.”

Recent News

Read the latest news from Maurice Lacroix

  • PONTOS S Diver
    9 May 2023

    PONTOS S Diver

    Maurice Lacroix is pleased to unveil the new PONTOS S Diver, a watch that’s not afraid of getting its hair wet. Revisiting the first generation model of 2013, the...
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  • AIKON Master Grand Date Technicolour
    11 April 2023

    AIKON Master Grand Date Technicolour

    The AIKON Master Grand Date Technicolour unites the Jura-based brand’s proven blend of watchmaking know-how and urban-style with eye-popping, sun-kissed shades....
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  • AIKON Quartz
    20 March 2023

    AIKON Quartz

    In 2016, the Maurice Lacroix AIKON burst onto the watch scene, uniting urban style and Swiss precision while simultaneously delivering high perceived value....
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