SWISS WATCHMAKING PERFORMANCE COMING TO A STREET NEAR YOU

Both companies are driven by performance and the pursuit of mechanical perfection. Mechanical precision and optimal design are essential for success.

Similar to Maurice Lacroix, Mahindra Racing has a deep understanding of mechanics and the skills needed to maximise performance and know that every second counts, in a sport where thousandths of a second can make a difference. Over the six seasons it has been competing in the ABB FIA Formula E World Championship, Mahindra Racing has taken four victories and 18 podiums in a fiercely contested series. This impressive success rate can be attributed to the team’s innovative mindset and boldness.

The Mahindra brand is synonymous with producing quality and robust products as well as delivering high perceived value to its customers. These attributes are familiar to Maurice Lacroix’s customers, providing another reason for the company to partner with Mahindra Racing.

The ABB FIA Formula E World Championship features 14 races across 12 cities. The racing takes place on city street circuits, the very urban landscapes that are close to the heart of Maurice Lacroix. Indeed, it is the vitality of city life which provides inspiration for the company’s designs and led to its digital activations #CHASEYOURWATCH and #TIMECODE.

No responsible company can ignore the environment. It is Maurice Lacroix’s belief that everyone must play their part in saving the planet. A founding principle of Formula E is to accelerate EV adoption across the globe, improving air quality and addressing climate change. Mahindra Racing has embraced the idea of sustainability and it was the first Formula E team to be accredited to the FIA’s Sustainability Programme and holds the highest level of accreditation; it was only the second motorsport team in the world to achieve this. This responsible face of business is yet another virtue that resonates with Maurice Lacroix.

As Stéphane Waser, Managing Director of Maurice Lacroix explained, "It is important to us that we work with companies which share our passions and values. As you can see, Maurice Lacroix and Mahindra Racing are closely aligned. We both share a passion for success and a concern for the planet. We are both dynamic companies with much in-house expertise. We also choose to spend much time in the cities around the globe, engaging with our customers and responding to their desires. I look forward to both companies working together, embarking on this exciting adventure and sharing much success.”

Dilbagh Gill, Team Principal & CEO of Mahindra Racing added, “We are thrilled to announce this new partnership with Maurice Lacroix, a brand that is complementary to our team in terms of values and vision. Innovation, sustainability and passion in what we do is what underpins our drive at Mahindra Racing and we look forward to a partner that shares that ethos. We have some very exciting innovations to present to the world in 2021, so watch this space!”

YOUR TIME IS NOW.

#pulseofthecity

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