MAURICE LACROIX SHINES AT THE RED DOT DESIGN AWARD!

MAURICE LACROIX SHINES AT THE RED DOT DESIGN AWARD!
3 April 2019
MAURICE LACROIX SHINES AT THE RED DOT DESIGN AWARD!

After receiving the prestigious Red Dot Design Award for several years running, 2019 proved no exception for Maurice Lacroix, with the jury members being won over by the new AIKON Automatic Skeleton. 

The internationally renowned competition puts the spotlight on innovations in product design, communication design and design concepts. The prizes, which are presented by Design Zentrum Nordrhein Westfalen in Essen, Germany, are awarded by leading experts who wish to recognise innovation and know-how in creative industries.

Maurice Lacroix is very proud that it has received plaudits for yet another watch by employing inventiveness and notable expertise. In January, the Manufacture presented the AIKON Automatic Skeleton to the to the world’s media in the beautiful city of Geneva. The timepiece immediately received instant and enthusiastic praise from watch lovers. The skeleton upholds the maison’s tradition for creating openworked watches, imbued with visual lightness and torsional strength. This expertise was manifest with the Calypso Skeleton launched in 1993, as well as the Masterpiece skeleton released in 2007. 

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