A Legendary Party with Friends
On Saturday evening, the successful start of the fair was duly celebrated by Maurice Lacroix, with a big party spread out across different areas in the Wappenhalle, located in the near surroundings of the fair. Among the guests were retailers, journalists and many Friends of the Brand. One highlight of the evening was the basketball court, where attendees could shoot some hoops with special guests Westher Molteni and Gilles Martin of the Lausanne 3x3 team. Furthermore, Maurice Lacroix welcomed Jan Armbruster and Maurice Goedecke as their new Friends of the Brand. The two entrepreneurs from Pforzheim are the owners of the hip concept store Stoff und Schnaps. Apart from their own fair fashion label Le Garcon Doré and other well-known fashion brands, the duo also offer high-end liquors to their customers. Their knowledge of fine drinks benefitted Saturday’s guests as well, thanks to AIKONICML, a gin exclusively created for Maurice Lacroix by Jan Armbruster and offering a flavor experience of the special kind.
Cool live performance acts, rhythmic DJ-vibes, a relaxed atmosphere, delicious food, good talks and AIKONICML Gin – to name only a few highlights of Maurice Lacroix’ legendary night with friends that lasted way into the early hours.
Read the latest news from Maurice Lacroix
24 June 2020Maurice Lacroix is pleased to announce that Austrian freeskier, filmmaker and coach Sandra Lahnsteiner is joining the Maurice Lacroix Crew. A Tribe composed of...Read More
9 June 2020Always in movement, the AIKON Venturer collection has been expanded with two new models, created with a common base but radically different aesthetics.Read More