Easy Strap X-Change Promotion 

Additional rubber strap for free!


Besides flawless functionality, the AIKON Automatic offers additional value through the Easy Strap Exchange System. With only two quick steps, you can change the stainless steel bracelet for a sporty rubber strap. This way, you can match your AIKON Automatic with any outfit, style, or situation.

And now you can benefit from the ‘Easy Strap Exchange System’ feature in a special way. By purchasing an AIKON Automatic 39mm or 42mm with a steel bracelet you receive a complimentary rubber strap!*


Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Today’s AIKON collection is extensive, encompassing different colours, complications and sizes. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.

AIKON Automatic 42mm

AIKON Automatic 39mm


The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear- resistance and the colour is less susceptible to fading.

The new rubber straps

The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.



Offer valid from 15 February 2022 to 15 March 2022 and for the watch models displayed on this page. The offer cannot be combined with other special offers and is available in selected European markets until stocks lastErrors and omissions excepted.

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