Maurice Lacroix honours women at an exceptional event in Paris

Maurice Lacroix honours women at  an exceptional event in Paris
Maurice Lacroix honours women at an exceptional event in Paris

Maison de l’Alsace, Champs-Elysées, Paris – At an event attended by journalists, influencers and friends of the brand, Maurice Lacroix unveiled the latest addition to the AIKON Automatic collection: the AIKON 35 mm.

The watch, developed and designed specifically for women, reveals modern, urban and elegant aesthetics. The AIKON Automatic 35 mm has been created to encompass different styles to cater to all women's wishes, with white or black mother-of-pearl or an indigo blue dial with Clous de Paris finishings. Meanwhile the bracelets are fitted with the Easy Change System. The piece was met with widespread enthusiasm from the guests, and this reception delighted Stéphane Waser, Managing Director. "This watch represents the outcome of our teams' considerable commitment. We wanted to provide a solution for all women wanting a thoroughly contemporary, high-performance timepiece with high perceived value."

The event also gave the brand the chance to celebrate its collaboration with talented French designer Adeline Ziliox. Models walked along the catwalk dressed in the designer's latest collection, wearing an AIKON 35 mm on their wrists.

Constantly engaged in a process of reflection, the French stylist and her eponymous brand redesign the female silhouette season after season. Each item of clothing is produced with the utmost precision to reflect the modern, urban and feminine woman. It was an obvious choice for the brand to embark on a partnership with the designer, who recently opened Paris Fashion Week and whose vision is perfectly aligned with Maurice Lacroix's. 



  • 2019年10月7日


    在缺席一年後,Maurice Lacroix艾美錶隆重宣佈參與於2020年4月30日至5月5日在瑞士巴塞爾舉辦的新一屆巴塞爾鐘錶展。
  • 2019年9月23日

    與Sarah Atcho一起,跑得更快更遠……

    Maurice Lacroix艾美錶欣然歡迎瑞士田徑運動的希望之星——短跑運動員Sarah Atcho加入品牌摯友行列。 Sarah Atcho剛獲瑞士體育運動聯合會(Swiss Athletics Federation)邀請,將參加於9月27日至10月6日在多哈(Doha)舉行的世界田徑錦標賽4X100米和200米賽事。
  • 2019年9月9日

    Ben & Léo登上大螢幕

    美食節目《Bon App》(祝你好胃口)在瑞士法語電視台(RST)播出第一季大獲成功後,艾美錶很自豪地宣佈,Ben & Léo將於9月14日晚上6時30分重返RST台,取悅觀眾的味蕾!
© Maurice Lacroix.版權所有