Maurice Lacroix x Real Betis Balompié
Every second counts
Maurice Lacroix and Real Betis Balompié announce a new collaboration. The Swiss watch brand becomes the Official Watch of the club for the remainder of the 2025/2026 season and for the 2026/2027 season. At a key moment in the season, the team approaches its upcoming challenges supported by an international watch brand that shares its values of ambition, passion and continuous improvement.
In football, where the outcome of a match is often decided by the smallest detail and within a fraction of a second, time becomes an essential dimension — just as it is in watchmaking. Over the next two seasons, Maurice Lacroix will benefit from visibility across the club’s communication platforms and will implement dedicated initiatives to connect with supporters.
At the Estadio de La Cartuja in Seville, an exclusive countdown inspired by the AIKONIC collection will enhance the matchday experience. Maurice Lacroix creates timepieces designed to accompany decisive moments. Inspired by urban energy and Swiss watchmaking expertise, the AIKONIC collection combines precision, contemporary design and versatility.
