The Maurice Lacroix friends
« Success is a Journey, not a destination »
Maurice Lacroix is proud of the brand’s crew of friends: athletes, artists, entrepreneurs, etc. Each comes from a different field, yet they all represent the Maurice Lacroix ethos: Success is a journey, not a destination. Believing in your talent means, above all, knowing how to learn from your successes as well as failures, all while never losing sight of your goal. Each man and woman we have wanted to collaborate with has impressed us with their authentic personality, and also, beyond their talent, with a mindset that does not allow them to back down in the face of obstacles.
Dear Friends of our Brand: Your Time is Now!
Stéphane Waser, Managing Director
Maurice Goedecke and Jan Armbruster
Become a leading platform for the physical and virtual sale.
Continue to grow my brand on an international level.
Challenge myself day after day!
Continue to explore the world to capture exciting images.
His aim is to make people want to pamper their shoes as they do with other luxury accessories.
Unveil the power and complexity of coffee.
Become established in the Parisian scene as a reference in French fashion.
Reconfirm her value in the discipline of giant slalom and regain the consistency she has lacked in the past.
Continue to do what makes her happy and that's diving. She would also like to try and achieve a new world record.
Taking part in the Olympic Games is a dream for every athlete but, for me, it’s much more than a dream. It’s my goal.
Anders Mol & Christian Sørum
Win the gold at the next Olympic Games, and popularise this wonderful discipline called Beach Volley Ball.
Team Lausanne 3x3
Qualification for the 2021 Olympic Games.
Kim & Morgane Métraux
Succeed in qualifying for the LPGA Tour.
Ben & Leo
Continue rewriting the rules of cuisine!
Recognise Swiss talents and make them shine.
To inspire my community & motivate people to reach for the stars.
To grow my production company “Shades of Winter” while connecting with as many female athletes as possible.