« Success is a Journey, not a destination »

Maurice Lacroix is proud of the brand’s circle of friends: athletes, artists, entrepreneurs, etc. Each comes from a different field, yet they all represent the Maurice Lacroix ethos: Success is a journey, not a destination. Believing in your talent means, above all, knowing how to learn from your successes as well as failures, all while never losing sight of your goal. Each man and woman we have wanted to collaborate with has impressed us with their authentic personality, and also, beyond their talent, with a mindset that does not allow them to back down in the face of obstacles.

Dear Friends of our Brand: Your Time is Now!

Stéphane Waser, Managing Director

Adeline Ziliox

Become established in the Parisian scene as a reference in French fashion.

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Sarah Atcho

Taking part in the Olympic Games is a dream for every athlete but this year, for me, it’s much more than a dream. It’s my goal.

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Palina Kozyrava

To inspire my community & motivate people to reach for the stars.

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Ryotracks

To spread his music all over the world!

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Team Lausanne 3x3

Qualification for the 2020 Olympic Games.

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Kim & Morgane Métraux

Succeed in qualifying for the 2020 LPGA Tour.

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Ben & Leo

Continue rewriting the rules of cuisine!

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Yannick Aellen

Recognise Swiss talents and make them shine.

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Yusuke Sato

Continue to explore the world to capture exciting images.

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Tetsu Kasuya

Unveil the power and complexity of coffee.

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Adil Dyani

New world record in both Bomb Drop and Air June 2020 (in Oslo).

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Yosef Wolde-Mariam

Produce new music with Madcon and make a new season as mentor at the tv show The Voice in Norway.

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