NEW RELEASES

DISCOVER MAURICE LACROIX LATEST MODELS




April 2021

AIKON MASTER GRAND DATE  –  HARMONY AND INNOVATION

Maurice Lacroix reveals a new chapter in the history of AIKON. Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design. With its openworked, off-centre automatic calibre featuring a large date and open balance wheel, this voluminous watchmaking creation opens up new perspectives. Embodying the excellency of Maurice Lacroix’s watchmaking expertise, the AIKON Master Grand Date pushes the limits of complications, aesthetic balance and high watchmaking even further.

The AIKON Master Grand Date represents a breakthrough in watchmaking. The 45 mm steel case perfectly fuses the spirit of mechanical watchmaking of the Masterpiece collection and the iconic AIKON style. The dynamic lines, the case/ bracelet integration, the bezel’s arms and the polished, matte AIKON steel case welcome the ML331 calibre, a newcomer in Maurice Lacroix’s collection of manufacture movements. It offers a clear view of its balance wheel, visible through a large skeleton opening, and features a large date display with double window.

 

COMING SOON


AIKON AUTOMATIC TITANIUM CHRONOGRAPH – ARMOURED, WITHOUT WEIGHING YOU DOWN

Strong and sturdy, titanium is like steel, but more resistant. By applying this technical material to the AIKON Automatic Chronograph, Maurice Lacroix has transcended its flagship collection. The result? A timepiece which is exceptionally weightless and comfortable to wear. Its vibrant colour and intense satin finish make the AIKON Automatic Titanium Chronograph ideal for the discreet, yet daring urban adventurer.

Rigid and light, dark and scratch-resistant, titanium is entering in the AIKON Automatic collection, with a new version of the AIKON Automatic Chronograph with a grey and blue dial. More than just representing a material evolution, titanium raises the profile of the AIKON Automatic Chronograph. It’s a different kind of style, more technical, more pleasant and exceptionally more seductive.


AIKON VENTURER 38 MM - THE WHITE AMAZON

The White Amazon The AIKON Venturer takes a new direction with its 38 mm version in white. The strap, dial and bezel all feature a new shade and details that undeniably make it perfect for women. The design and strong AIKON Venturer is a watch made for urban adventurers. 

Fully equipped for all adventurous women in everyday life, the original AIKON design evolves towards a feminine vision. As proof of its ability to adapt and push boundaries, the AIKON Venturer is designed in white. The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling of strength it evokes is preserved. Its ease of wearing for any occasion is more marked than ever. But its robustness gives way to a new, white energy in a tool watch for contemporary women ready to face all their daily adventures.

Still crafted entirely from steel, the surfaces of the 38 mm diameter case are satin-finished, while its edges are polished. The bezel’s six arms – a powerful, characteristic AIKON feature – have been given a functional role. They extend beyond the white ceramic bezel so that it can be easily grasped and rotated in one direction.


AIKON VENTURER BRONZE 43MM, THE URBAN ADVENTURE CONTINUES

Building on the success of last year’s AIKON Venturer Bronze, Maurice Lacroix is pleased to unveil a new version of the model, endowed with anthracite hues coupled with the honey tones of bronze.

The anthracite dial is enriched with a sunray-brushed decoration. The plump golden hands and indexes are lined with white Super-LumiNova. Measuring 43mm in diameter, the AIKON Venturer Bronze delivers superb wrist presence. The AIKON’s six-arm bezel design features on this new model, however, the arms serve a functional role aiding manipulation when rotating the bezel. The bronze bezel features a black ceramic inlay, a scratch-proof material that helps ensure the model retains its factory-fresh appearance. Unlike some bronze watches, the case of the AIKON Venturer
Bronze is made from a special alloy that can be given a patina or browned without oxidising.


PONTOS CHRONOGRAPH BLUE SUN

Modern yet classic, the automatic PONTOS chronograph adds a twist to its timeless style with a new range of colours. Maurice Lacroix is expanding its collection with new timepieces that play with menswear design codes: The steel PONTOS Chronograph now features a large blue dial.

Maurice Lacroix reveals the automatic chronograph of the PONTOS collection in blue and grey, the two chromatic pillars of masculine chic style. This unusual balance of colours takes pride of place in the 43 mm case flanked by a crown with spiral notches. Grey bracelet and steel case. Arabic numerals are applied in a soft font, also in grey. And finally, the six hands in grey, of which the two main ones are openworked at the base and entirely coated with SuperLumiNova.


March 2021

ELIROS 25TH ANNIVERSARY

To mark the anniversary of the Eliros, Maurice Lacroix is pleased to unveil the new Eliros Date 25 th. This timepiece is available with a choice of blue or white lacquered dials. Moreover, the wearer can choose from a blue calf-leather strap or a 9-rows steel bracelet.

For the first time the dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe.


ELIROS X ADELINE ZILIOX

Keen to mark this milestone in Eliros history, Maurice Lacroix approached Adeline Ziliox, a member of the ML Crew, famed for her Haute Couture creations. Adeline has worked with Maurice Lacroix’s design, conceiving two limited-edition watches.

Consistent with other Eliros models, both limited editions include the Swiss brand’s ‘Easy Strap Exchange’ system. Where the Eliros x Adeline Ziliox creations differ is with the composition of the straps and packaging. Adeline is a proud vegetarian and cares passionately about animal rights. When she worked with the Maurice Lacroix team, she expressed a desire to use alternatives to leather straps. This resonated with the Maurice Lacroix and its vision for a greener future.


AIKON QUARTZ CHRONOGRAPH - LIMITED EDITION VIKINGS

Maurice Lacroix is pleased to unveil the AIKON Quartz Chronograph, a limited-edition Vikings watch designed in collaboration with ML Crew members and professional beach volleyball players Anders Mol and Christian Sørum.


AIKON CHRONOGRAPH 44mm

ELIROS DATE 30mm

FIABA MOONPHASE 32mm


February 2021

THE AIKON VENTURER GMT’S DOUBLE URBAN ADVENTURE

With the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime... with two different cities at the same time.


January 2021

MASTERPIECE Triple Rétrograde

This year, Maurice Lacroix displays its watchmaking know-how of retrograde pieces once more with the release of the first Triple Rétrograde watch in the Masterpiece collection. A piece that combines elegance and precision, which is available in two designs to suit everyone’s tastes. Available in two dial versions, this watch plays with the way you can combine styles.


AIKON Automatic 39mm Champagne

The contemporary AIKON Automatic is now available in a new 39mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 39mm is designed to reflect the personality of its owner.

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