NEW RELEASES

DISCOVER MAURICE LACROIX LATEST MODELS




THE AIKON VENTURER GMT’S DOUBLE URBAN ADVENTURE

With the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime... with two different cities at the same time.

For the first time in the AIKON family’s diverse range, Maurice Lacroix integrates the GMT function. What could be more logical for Venturer than to keep track of time in two cities, a watch made to explore and conquer them. With its radically modern look, this adventure-chic 43 mm diameter watch travels from metropolis to metropolis. Loyal to Maurice Lacroix’s mission, the watch displays a relationship between its objective and perceived value and its particularly favourable price. Thanks to the Easychange system, the AIKON Venturer GMT changes strap like it changes continent: naturally and stylishly, in the blink of an eye.

It is the ability to change that marks out the power of a design. Powerful but not brutal, robust but not massive, modern but not futuristic, this watch features three hands as well as a second time zone and date at 3 o’clock. Its function sectors, level of detail and the energy emanating from the piece directly signal the connection to the AIKON’s aesthetic codes.


THE LEGEND KEEPS GROWING

Building on the success of its AIKON Automatic range of models, Maurice Lacroix has enlarged its product portfolio. For example, the 39mm model is now also available with a green dial, first seen on the 42mm version. Likewise, the rosé dial that proved very popular with the 39mm case is now offered on the larger 42mm model.The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading.

THE AIKON AUTOMATIC CHRONOGRAPH SPRINT - WHEN SECONDS COUNT

The AIKON Automatic Chronograph Sprint plays with colours and textures, endowing the model with a very different appearance to its siblings. However, die-hard fans of the AIKON can relax, this new model still features the AIKON’s distinctive six arms straddling the bezel, the M-logo on its strap and the model’s urban styling. Put simply, the new model is fresh and sporty but respects the legend.

For the first time, the AIKON is presented in a 44mm stainless steel case dressed in matte black DLC. This coating was selected for its impressive wear characteristics and chemical resistance. In contrast, the six arms spanning the bezel are delivered in a gleaming gunmetal finish. By juxtaposing different colours and textures, the AIKON Automatic Chronograph Sprint exhibits a sumptuous appearance.

Also presented in gunmetal grey, the surface of the dial is sunray-brushed and embossed with a square pattern. The facetted hour and minute hands are lined with Super-LumiNova, aiding legibility in dim light. They converse with the indexes, once again, presented in gunmetal grey. Black counters are positioned at 6 and 12 o’clock and combine opaline and snailed detail. The dial incorporates a refreshing splash of colour with the small seconds indication at 9 o’clock presented in a light shade of blue. The addition of the snailed detail results in the subdial appearing metallic, readily gleaming with the mere suggestion of light. Lastly, the central chronograph seconds hand is also presented in blue, further enlivening the appearance of the display


THE AIKON URBAN TRIBE

The AIKON Urban Tribe measures 42mm in diameter. Its engraved steel case upholds the AIKON’s reputation for ergonomic design, delivering impressive levels of wearer comfort. The sun-brushed Clous de Paris dial is equipped with luminescent hour and minute hands, a central sweep seconds hand and a date indication. All information is clearly conveyed. However, beyond its functional qualities, there is an overriding sense of style, a characteristic familiar to all AIKON owners.

Many lines and curves adorn the steel surfaces of the watch, engaging with light and delivering sublime tactility. The engraved motifs also resemble tattoos, a popular means of self-expression. Likewise, Maurice Lacroix hopes the AIKON Urban Tribe means something to the wearer, a watch that sits close to the skin and feels at one with its owner.

To the rear of the watch, a pane of sapphire crystal affords sight of the automatic ML115 calibre. This movement is embellished with circular graining, snailing and Côtes de Genève motif. The rotor is engraved with the same patterns adorning the model’s watch head and bracelet.


THE MASTERPIECE GRAVITY – DESIGNED TO ENCHANT

Masterpiece is the ultimate expression of Maurice Lacroix ownership. Each curving line and crisp facet is designed to enchant the onlooker.

Consistent with its contemporary outlook, Maurice Lacroix has created an additional version of the Masterpiece Gravity, overflowing with modernity. The silver-toned dial sidesteps unnecessary clutter, delivering a clean dial which efficiently imparts time. The refined pairing of silver, dark grey and white tones delivers an abundance of eye-appeal that is clear to see. A contemporary and design watch at the same time.

Housed in a 43mm stainless steel case, it looks very different from its forebears despite sharing many design elements. Indeed, this latest model looks more contemporary and is best described as fresh-faced.

An off-centre hour and minutes display is positioned in the top right corner of the dial. Unlike earlier examples of the Gravity, this display eschews a chapter ring, conferring a neater, tidier appearance. Each hour is denoted with elongated Roman numerals, save for noon where the brand’s ‘M’ logo sits on high. The hour and minute hands are yellow gold plated, infusing the display with a soupçon of colour and heightening the sense of luxury.


AIKON MASTER GRAND DATE  –  HARMONY AND INNOVATION

Maurice Lacroix reveals a new chapter in the history of AIKON. Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design. With its openworked, off-centre automatic calibre featuring a large date and open balance wheel, this voluminous watchmaking creation opens up new perspectives. Embodying the excellency of Maurice Lacroix’s watchmaking expertise, the AIKON Master Grand Date pushes the limits of complications, aesthetic balance and high watchmaking even further.

The AIKON Master Grand Date represents a breakthrough in watchmaking. The 45 mm steel case perfectly fuses the spirit of mechanical watchmaking of the Masterpiece collection and the iconic AIKON style. The dynamic lines, the case/ bracelet integration, the bezel’s arms and the polished, matte AIKON steel case welcome the ML331 calibre, a newcomer in Maurice Lacroix’s collection of manufacture movements. It offers a clear view of its balance wheel, visible through a large skeleton opening, and features a large date display with double window.

COMING SOON

AIKON AUTOMATIC TITANIUM CHRONOGRAPH – ARMOURED, WITHOUT WEIGHING YOU DOWN

Strong and sturdy, titanium is like steel, but more resistant. By applying this technical material to the AIKON Automatic Chronograph, Maurice Lacroix has transcended its flagship collection. The result? A timepiece which is exceptionally weightless and comfortable to wear. Its vibrant colour and intense satin finish make the AIKON Automatic Titanium Chronograph ideal for the discreet, yet daring urban adventurer.

Rigid and light, dark and scratch-resistant, titanium is entering in the AIKON Automatic collection, with a new version of the AIKON Automatic Chronograph with a grey and blue dial. More than just representing a material evolution, titanium raises the profile of the AIKON Automatic Chronograph. It’s a different kind of style, more technical, more pleasant and exceptionally more seductive.

With its 44 mm diameter and natural thickness, the AIKON Automatic Chronograph has a strong and visible presence on the wrist. Matching that of its automatic chronograph calibre, which is water-resistant to 20 Bar, or 200 metres. This design creates the AIKON’s exceptional personality, which expresses itself through the values of modern masculinity, and in the case of its automatic chronograph, through those of urban dynamism.


AIKON VENTURER 38 MM - THE WHITE AMAZON

The White Amazon The AIKON Venturer takes a new direction with its 38 mm version in white. The strap, dial and bezel all feature a new shade and details that undeniably make it perfect for women. The design and strong AIKON Venturer is a watch made for urban adventurers. 

Fully equipped for all adventurous women in everyday life, the original AIKON design evolves towards a feminine vision. As proof of its ability to adapt and push boundaries, the AIKON Venturer is designed in white. The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling of strength it evokes is preserved. Its ease of wearing for any occasion is more marked than ever. But its robustness gives way to a new, white energy in a tool watch for contemporary women ready to face all their daily adventures.

Still crafted entirely from steel, the surfaces of the 38 mm diameter case are satin-finished, while its edges are polished. The bezel’s six arms – a powerful, characteristic AIKON feature – have been given a functional role. They extend beyond the white ceramic bezel so that it can be easily grasped and rotated in one direction.


AIKON VENTURER BRONZE 43MM, THE URBAN ADVENTURE CONTINUES

Building on the success of last year’s AIKON Venturer Bronze, Maurice Lacroix is pleased to unveil a new version of the model, endowed with anthracite hues coupled with the honey tones of bronze.

Maurice Lacroix’s romance with bronze began in 2017 with the release of the AIKON Bronze which was equipped with a quartz movement. The following year, the AIKON Automatic Bronze burst onto the scene. Both versions were limited-editions, now somewhat of a tradition for the company’s bronze-cased models. The appeal of bronze is that it exhibits a stylish patina. The AIKON Venturer Bronze embraces some of the AIKON’s design language but is also imbued with boldness and robustness, making it the perfect companion for urban adventures.

The anthracite dial is enriched with a sunray-brushed decoration. The plump golden hands and indexes are lined with white Super-LumiNova. Measuring 43mm in diameter, the AIKON Venturer Bronze delivers superb wrist presence. The AIKON’s six-arm bezel design features on this new model, however, the arms serve a functional role aiding manipulation when rotating the bezel. The bronze bezel features a black ceramic inlay, a scratch-proof material that helps ensure the model retains its factory-fresh appearance. Unlike some bronze watches, the case of the AIKON Venturer Bronze is made from a special alloy that can be given a patina or browned without oxidising.


PONTOS CHRONOGRAPH BLUE SUN

Modern yet classic, the automatic PONTOS chronograph adds a twist to its timeless style with a new range of colours. Maurice Lacroix is expanding its collection with new timepieces that play with menswear design codes: The steel PONTOS Chronograph now features a large blue dial.

Following the new design of the PONTOS chronograph for its 20th anniversary, Maurice Lacroix is expanding its elegant and sophisticated collection. More elegant than an AIKON, yet more simple than a MASTERPIECE, the blue Pontos Chronograph is still faithful to the iconic design of its watchmaking heritage. In addition to the steel versions with a steel bracelet and white dial enhanced by blue and silver finishings with gold accents, PONTOS introduces an incredibly understated yet bold timepiece.

Maurice Lacroix reveals the automatic chronograph of the PONTOS collection in blue and grey, the two chromatic pillars of masculine chic style. This unusual balance of colours takes pride of place in the 43 mm case flanked by a crown with spiral notches. Grey bracelet and steel case. Arabic numerals are applied in a soft font, also in grey. And finally, the six hands in grey, of which the two main ones are openworked at the base and entirely coated with SuperLumiNova.


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