Buy an ELIROS 25th anniversary strap set and get an online exclusive mint strap! Get ready for a colorful summer!
Maurice Lacroix has often used its ELIROS collection to present new ideas. Since 1996 the collection has been at the forefront of fashion, embracing new trends and encompassing bright colours.
Read the latest news from Maurice Lacroix
2 June 2021
Maurice Lacroix is pleased to welcome German professional tennis player, Daniel Altmaier to the ML Crew. Having reached the final 16 in last year’s French Open, his first Grand Slam event, Daniel now craves more success. He recently joined Maurice Lacroix’s team of talented individuals from around the globe who all share an affinity with the brand.
18 May 2021
Maurice Lacroix is pleased to welcome multi-talented artist Senay Gueler to the MLCrew. A renowned DJ, he is accustomed to playing sets to legions of fans around the world. He recently joined Maurice Lacroix’s team of talented individuals who all share an affinity with the brand.
3 May 2021
Challenge No. 2: Run for at least 30 minutes and draw and M shape!
Join the #MLRC community coached by our favourite Swiss sprinter Sarah Atcho. Anyone can be an athlete, anyone can smash our challenges, anyone can be a winner. Get your sneakers ready and join the MLRC to win an array of prizes, including clothing, promotion codes on E-Commerce and even an AIKON Chronograph 44mm.
29 April 2021
Maurice Lacroix is pleased to announce it is the Official Timekeeper of the World Triathlon Championship Series. Starting this year, the Manufacture will accompany the world’s best athletes as they compete in events around the globe, exploring the limits of human performance.
19 April 2021
Urban, trendy & stylish... Adopt the new essential accessory designed by Maurice Lacroix: the ML Duffle Bag!
15 April 2021
Maurice Lacroix is proud to be teaming up with the Harmony Genève Marathon for Unicef. For the next few years, the watchmaker will accompany thousands of people through this human challenge that takes place in the heart of the city of Calvin.
8 April 2021
Extraordinary times call for creative measures: this is the credo followed by the Swiss watch brand Maurice Lacroix, which will present novelties at Watches & Wonders Geneva for the first time this year.
From April 7 to 13, 2021, through its digital platforms, the prestigious Geneva watch fair will offer retailers, journalists, as well as numerous watch lovers the opportunity to discover the 2021 watch novelties through key notes, video conferences, online presentations and live chats, and to exchange ideas with the representatives of the participating brands.
6 April 2021
Maurice Lacroix reveals a new chapter in the history of AIKON. Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design. With its openworked, off-centre automatic calibre featuring a large date and open balance wheel, this voluminous watchmaking creation opens up new perspectives. Embodying the excellency of Maurice Lacroix’s watchmaking expertise, the AIKON Master Grand Date pushes the limits of complications, aesthetic balance and high watchmaking even further.