News & Events

Discover here all the Maurice Lacroix recent exciting news & events!

“Change it up” with AIKON Venturer!
1 July 2020

“Change it up” with AIKON Venturer!

By purchasing an AIKON Venturer 43mm with a steel bracelet before 31 July 2020 you receive an additional rubber strap for free as well as a precious Maurice Lacroix watch box*.

Don't miss out on this opportunity and get these extras worth a total of 200 €!

Your time is now.

Recent News

Read the latest news from Maurice Lacroix

  • 24 June 2020


    Maurice Lacroix is pleased to announce that Austrian freeskier, filmmaker and coach Sandra Lahnsteiner is joining the Maurice Lacroix Crew. A Tribe composed of talents from different fields, but they all represent Maurice Lacroix’s philosophy: success is a journey, not a destination.

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  • 8 June 2020

    AIKON Venturer 43mm - Modern, urban and striking

    Fully equipped for the challenges of everyday life, the AIKON Venturer launched in 2019 is intended for today’s adventurers. Powerful, legible and comfortable, its sleek design marks it out as an unmistakable AIKON. Measuring 43 mm and water-resistant to 300 metres, this steel piece is a very sporty, elegant watch designed for everyday wear, for all occasions. 

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  • 15 May 2020

    Taking time... with Ben and Leo

    During this period of quarantine, chef duo Ben and Léo wondered about the notion of time, how it is used, and how it is perceived, both generally speaking and in the world of cuisine. 

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  • 12 March 2020

    Kim and Morgane on the starting blocks!

    The golf season is in full swing for our golf duo Kim and Morgane Métraux! Morgane, recovering from her injury, has started the season with her sister Kim on the LET side of Australia in style.

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  • 12 March 2020

    Welcome to Jo, Ben & Leo!

    Nothing stops our friends of the brand Ben and Leo! Then at the head of several establishments, the two friends open a new concept in the heart of Fribourg: "Jo". 

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  • 11 March 2020

    From Germany to Japan

    The German influencer and friend of the Maurice Lacroix brand Palina Kozykrava put the spotlight on her AIKON 35 mm watch during her last trip to Japan! She was accompanied by her husband Maximilian – who wears his AIKON Venturer with style! 

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  • 26 February 2020

    Letar, a free-spirited designer

    The Maurice Lacroix manufacture is proud to count the inspirational Thai fashion designer Letar, pseudonym of Pimnarra Sangngern, among the brand’s circle of friends. She is a personality who infuses her ethereal creations with her talent.

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  • 26 February 2020

    Benzilla, the call of colour

    Maurice Lacroix is proud to add pop art colours to its circle of friends by welcoming the Thai street artist Benzilla.

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  • 20 February 2020


    With their Pforzheim-based concept store, Stoff & Schnaps, Jan Armbruster and Maurice Goedecke demonstrate an instinct for successfully combining design and taste, two qualities very familiar to Maurice Lacroix’s customers. 

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