News & Events

Discover here all the Maurice Lacroix recent exciting news & events!

ELIROS 25th Anniversary Promotion
18 June 2021

ELIROS 25th Anniversary Promotion

Buy an ELIROS 25th anniversary strap set and get an online exclusive mint strap! Get ready for a colorful summer!

Maurice Lacroix has often used its ELIROS collection to present new ideas. Since 1996 the collection has been at the forefront of fashion, embracing new trends and encompassing bright colours. 

#ExpressYourself

Recent News

Read the latest news from Maurice Lacroix

  • 16 June 2021

    THE MASTERPIECE GRAVITY – DESIGNED TO ENCHANT

    Masterpiece is the ultimate expression of Maurice Lacroix ownership. Each curving line and crisp facet is designed to enchant the onlooker.

    Read More
  • 2 June 2021

    DANIEL ALTMAIER – TIME IS ABOUT NOW, IT IS ABOUT LIVING IN THE PRESENT

    Maurice Lacroix is pleased to welcome German professional tennis player, Daniel Altmaier to the ML Crew. Having reached the final 16 in last year’s French Open, his first Grand Slam event, Daniel now craves more success. He recently joined Maurice Lacroix’s team of talented individuals from around the globe who all share an affinity with the brand.

    Read More
  • 18 May 2021

    SENAY, THE CHAMELEON

    Maurice Lacroix is pleased to welcome multi-talented artist Senay Gueler to the MLCrew. A renowned DJ, he is accustomed to playing sets to legions of fans around the world. He recently joined Maurice Lacroix’s team of talented individuals who all share an affinity with the brand.

    Read More
  • 3 May 2021

    MAURICE LACROIX RUNNING CLUB - CHALLENGE NO. 2

    Challenge No. 2: Run for at least 30 minutes and draw and M shape!

    Join the #MLRC community coached by our favourite Swiss sprinter Sarah Atcho. Anyone can be an athlete, anyone can smash our challenges, anyone can be a winner. Get your sneakers ready and join the MLRC to win an array of prizes, including clothing, promotion codes on E-Commerce and even an AIKON Chronograph 44mm

    Starting today, May 3rd!

    Read More
  • 29 April 2021

    MAURICE LACROIX, THE WATCH OF CHAMPIONS

    Maurice Lacroix is pleased to announce it is the Official Timekeeper of the World Triathlon Championship Series. Starting this year, the Manufacture will accompany the world’s best athletes as they compete in events around the globe, exploring the limits of human performance.

    Read More
  • 19 April 2021

    ESHOP AIKON VENTURER GMT SPRING PROMOTION – WE GOT YOUR DUFFLE BAG!

    Urban, trendy & stylish... Adopt the new essential accessory designed by Maurice Lacroix: the ML Duffle Bag!

    Read More
  • 15 April 2021

    FASTER THAN EVER BEFORE WITH THE HARMONY GENÈVE MARATHON FOR UNICEF

    Maurice Lacroix is proud to be teaming up with the Harmony Genève Marathon for Unicef. For the next few years, the watchmaker will accompany thousands of people through this human challenge that takes place in the heart of the city of Calvin.

    Read More
  • 8 April 2021

    NOVELTIES 2021 – WATCHES AND WONDERS

    Extraordinary times call for creative measures: this is the credo followed by the Swiss watch brand Maurice Lacroix, which will present novelties at Watches & Wonders Geneva for the first time this year.

    From April 7 to 13, 2021, through its digital platforms, the prestigious Geneva watch fair will offer retailers, journalists, as well as numerous watch lovers the opportunity to discover the 2021 watch novelties through key notes, video conferences, online presentations and live chats, and to exchange ideas with the representatives of the participating brands.

    Read More
  • 6 April 2021

    AIKON MASTER GRAND DATE - HARMONY AND INNOVATION

    Maurice Lacroix reveals a new chapter in the history of AIKON. Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design. With its openworked, off-centre automatic calibre featuring a large date and open balance wheel, this voluminous watchmaking creation opens up new perspectives. Embodying the excellency of Maurice Lacroix’s watchmaking expertise, the AIKON Master Grand Date pushes the limits of complications, aesthetic balance and high watchmaking even further.

    Read More
Social Media

Follow us on social media

#mauricelacroix

© Maurice Lacroix. All rights reserved