News & Events

Discover here all the Maurice Lacroix recent exciting news & events!

26 November 2020

Black Friday - Maurice Lacroix x Label Noir

This Black Friday, Maurice Lacroix is stepping outside the box for the unveiling of a new AIKON Automatic. Developed in collaboration with Geneva-based watchmaker Label Noir, the piece plays with shades of black and anthracite.

Recent News

Read the latest news from Maurice Lacroix

  • 25 November 2020

    SWISS WATCHMAKING PERFORMANCE COMING TO A STREET NEAR YOU

    Maurice Lacroix is delighted to announce that it is the Official Timekeeper of Mahindra Racing, a founding team competing in the ABB FIA Formula E World Championship, the all-electric street racing championship. The first race of the season, a double-header, will take place on the 16th and 17th of January 2021 in Santiago, Chile’s capital city. While both companies hope for podium glory, they also share a passion for mechanics, an eye for design and a concern for the planet. It is this commonality which provides a strong basis for a new, exciting partnership.

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  • 22 November 2020

    Black Friday - Maurice Lacroix X Label Noir

    DON'T MISS OUR ONLINE EXCLUSIVE BLACK FRIDAY OFFER

    NOVEMBER 27TH @00:00!

    #BLACKFRIDAY #YOURTIMEISNOW

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  • 20 November 2020

    JAVIER GÓMEZ NOYA – THE MAN WHO NEVER GIVES UP

    Maurice Lacroix is delighted to welcome the world-famous triathlete Javier Gómez Noya to its circle of friends. Despite being from different domains, these talented individuals share the same vision: to surpass their goals.

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  • 27 October 2020

    MAURICE LACROIX RUNS WITH THE BMW BERLIN-MARATHON

    Maurice Lacroix is taking a new step forward in its vision as a brand that actively seeks to conquer cities. As such, the watch manufacturer is proud to announce its collaboration as the Official Timekeeper of the BMW Berlin-Marathon.



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  • 21 September 2020

    Always on top!

    Maurice Lacroix is proud to announce that the beach volleyball world number one and friends of the Maurice Lacroix brand Anders Mol and Christian Sørum have just won the title of European Champions for the third time! During five intense days, the best European players gathered in Jurmala, Latvia, to participate in the CEV Championships: EuroBeachVolley 2020. 

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  • 17 September 2020

    The Masterpiece Embrace selection of the GPHG*!

    Maurice Lacroix is proud to announce the presence of the Masterpiece Embrace within the ladies' complication watch selection of *Le Grand Prix d'Horlogerie de Genève. The first Masterpiece for women is a fusion of artistic expression and technical creativity, courtesy of its retrograde calendar and unusual small seconds display. 

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  • 26 August 2020

    Pontos celebrates its 20th anniversary

    Launched in 2000, PONTOS is returning to the forefront to fittingly celebrate its 20th anniversary. Specially for the occasion, a variety of sizeable pieces are joining the collection – first, the vintage-looking PONTOS Chronograph Monopusher limited edition, followed by two new versions of automatic chronograph and of the Day-Date model. These five new pieces, all imbued with an elegant contemporary spirit, bear the hallmark of Maurice Lacroix design. The characteristically PONTOS details, finishes, contrasts and taut lines celebrate a vision of watchmaking where understated refinement reigns supreme.

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  • 21 July 2020

    OLI.P IS A LUCKY STAR

    Maurice Lacroix is delighted to welcome the singer, actor and TV presenter Oli.P as a friend of the brand. crew composed of talents from different fields, but they all represent Maurice Lacroix's philosophy: success is a journey, not a destination. 

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  • 24 June 2020

    FURTHER AND STRONGER THAN EVER BEFORE WITH SANDRA LAHNSTEINER

    Maurice Lacroix is pleased to announce that Austrian freeskier, filmmaker and coach Sandra Lahnsteiner is joining the Maurice Lacroix Crew. A Tribe composed of talents from different fields, but they all represent Maurice Lacroix’s philosophy: success is a journey, not a destination.

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