AIKON #tide Benzilla

AIKON #tide Benzilla
AIKON #tide Benzilla

Maurice Lacroix continues to spread the word about its ground-breaking watch, the AIKON #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours. The AIKON #tide Benzilla will be unveiled at the opening of the new Maurice Lacroix boutique in Bangkok on the 1st of July.

AIKON #tide Benzilla

Maurice Lacroix continues to spread the word about its ground-breaking watch, the AIKON #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours. The AIKON #tide Benzilla will be unveiled at the opening of the new Maurice Lacroix boutique in Bangkok on the 1st of July.

Made from ocean-bound upcycled plastic, it takes 17 bottles to make one watch and its user-friendly packaging, which means 17 fewer bottles polluting the ocean. The AIKON #tide shares the same attributes as other members of the AIKON family, namely Swiss quality, precision timekeeping, urban styling and high perceived value.

 

The new AIKON #tide Benzilla exploits the use of colour to the max. Enlivened with a plethora of eye-popping shades, the 40mm model features a flat sapphire crystal, augmenting readability, and a quartz movement. The dial is adorned with the Thai artist’s 3-eyed character, ‘LOOOK’, an alien who came from nowhere to live among us. The bezel and crown are dressed in black, while the case body is executed in a vibrant shade of orange. Finally, a funky light blue rubber strap completes the ensemble. Owners of the watch can modify its appearance courtesy of the Easy Strap Exchange system, swapping the strap for an alternative, without the need for tools.

 

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