AIKON AUTOMATIC & AIKON AUTOMATIC SKELETON: « BLACK IS BEAUTIFUL »

AIKON AUTOMATIC & AIKON AUTOMATIC SKELETON: « BLACK IS BEAUTIFUL »
10 January 2019
AIKON AUTOMATIC & AIKON AUTOMATIC SKELETON: « BLACK IS BEAUTIFUL »

Maurice Lacroix is showing off its dark side. The brand is adorning two automatic models from its AIKON collection in black PVD, each emblematic in its own way, with the cases, dials, hands and straps all radiating darkness.

THE AIKON LINE

The AIKON Automatic Black watches catch the eye in much the same way that their colour absorbs light.
Their elegant, energetic curves express the modern, strong and masculine feel that Maurice Lacroix has injected into these models. Available as an automatic three-hand watch or with a skeleton movement, their monochromatic colour, level of detail and the energy that they give off provide these pieces with a real presence on the wrist. In this way, the AIKON Automatic models gain a new aesthetic style, in keeping with the intensity of their design. Maurice Lacroix continues to produce watches whose perceived value is considerably higher than their price, even with the rarity and exceptional characteristics of these two limited editions.

AIKON Automatic watches are descendants of the Maurice Lacroix Calypso. This steel watch was one of the brand’s iconic models in the 1980s and ‘90s and bore the same design codes that live on in the AIKON. The integrated and water-resistant case, the six-arm bezel surrounding a flat sapphire crystal and the strap marked with an applied M logo made this model with its exceptional presence the brand’s most iconic product. In 2016, Maurice Lacroix produced a contemporary reinterpretation of this iconic piece with the quartz AIKON. In 2018 automatic models continued the trend, enhanced in 2019 by this monochrome series.

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