Maurice Lacroix has often used its ELIROS collection to present new ideas. Since 1996 the collection has been at the forefront of fashion, embracing new trends and encompassing bright colours. Today, Maurice Lacroix is adding four new models as fresh as they are colourful to its current collection.
ELIROS 25TH ANNIVERSARY
To mark the anniversary of the ELIROS, Maurice Lacroix is pleased to unveil the new ELIROS Date 25th with our Friends of the Brand, the Swiss dance duo, Dakota & Nadia. This timepiece is available with a choice of blue or white lacquered dials. Moreover, the wearer can choose from a blue calf-leather strap or a 9-rows steel bracelet. For the first time the dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The hands are silver-toned or blue, depending on the chosen dial colour, and contribute to the model’s impressive legibility.
ELIROS X ADELINE ZILIOX
Keen to mark this milestone in ELIROS history, Maurice Lacroix approached Adeline Ziliox, a member of the ML Crew, famed for her Haute Couture creations. Adeline has worked with Maurice Lacroix’s design, conceiving two limited-edition watches. Adeline is a proud vegetarian and cares passionately about animal rights. When she worked with the Maurice Lacroix team, she expressed a desire to use alternatives to leather straps. This resonated with the Maurice Lacroix and its vision for a greener future. The pink strap is executed in synthetic leather while the black strap is made from Piñatex, a material containing pineapple leaf fibre. Although this latter, highly innovative, textile still contains some man-made ingredients, it represents significant progress and clearly signals Maurice Lacroix’s desire to play its part in creating a sustainable future. Furthermore, the packaging is made mainly from recycled materials, reinforcing the model’s green credentials.
ELIROS DATE 25TH
Rewatch the exciting digital launch of the new ELIROS DATE 25th.