Maison de l’Alsace, Champs-Elysées, Paris – At an event attended by journalists, influencers and friends of the brand, Maurice Lacroix unveiled the latest addition to the AIKON Automatic collection: the AIKON 35 mm.
The watch, developed and designed specifically for women, reveals modern, urban and elegant aesthetics. The AIKON Automatic 35 mm has been created to encompass different styles to cater to all women's wishes, with white or black mother-of-pearl or an indigo blue dial with Clous de Paris finishings. Meanwhile the bracelets are fitted with the Easy Change System. The piece was met with widespread enthusiasm from the guests, and this reception delighted Stéphane Waser, Managing Director. "This watch represents the outcome of our teams' considerable commitment. We wanted to provide a solution for all women wanting a thoroughly contemporary, high-performance timepiece with high perceived value."
The event also gave the brand the chance to celebrate its collaboration with talented French designer Adeline Ziliox. Models walked along the catwalk dressed in the designer's latest collection, wearing an AIKON 35 mm on their wrists.
Constantly engaged in a process of reflection, the French stylist and her eponymous brand redesign the female silhouette season after season. Each item of clothing is produced with the utmost precision to reflect the modern, urban and feminine woman. It was an obvious choice for the brand to embark on a partnership with the designer, who recently opened Paris Fashion Week and whose vision is perfectly aligned with Maurice Lacroix's.