At Maurice Lacroix, we believe in the #UrbanActiveSpirit. The energy, noises and life of the cities are a constant source of inspiration for the Maurice Lacroix creative team. Maurice Lacroix goes even further in its vision of an active and urban brand, conquering cities by inviting consumers to enjoy unique experiences. For this reason, capturing the urban spirit, Maurice Lacroix associates its image with a variety of activities that make the heart of the city beat.
Maurice Lacroix is named the ‘Official Timekeeper of the FIBA 3x3 World Tour’. Teams of 3 players compete in the fastest team sport in the world. There are no...
Maurice Lacroix is pleased to announce it is the official sponsor of Red Bull Dance Your Style. This innovative competition attracts dancers from around the globe,...
Maurice Lacroix continues to conquer cities by combining the precision of its watches with the legendary image of the marathon in Rome, which will take place on...