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ELIROS SUNSHINE




NEW ELIROS 2022
The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.


THE LEGEND KEEPS GROWING


THE AIKON AUTOMATIC CHRONOGRAPH SPRINT - WHEN SECONDS COUNT
For the first time, the AIKON is presented in a 44mm stainless steel case dressed in matte black DLC. This coating was selected for its impressive wear characteristics and chemical resistance. In contrast, the six arms spanning the bezel are delivered in a gleaming gunmetal finish. By juxtaposing different colours and textures, the AIKON Automatic Chronograph Sprint exhibits a sumptuous appearance.




THE AIKON URBAN TRIBE
Many lines and curves adorn the steel surfaces of the watch, engaging with light and delivering sublime tactility. The engraved motifs also resemble tattoos, a popular means of self-expression. Likewise, Maurice Lacroix hopes the AIKON Urban Tribe means something to the wearer, a watch that sits close to the skin and feels at one with its owner.
To the rear of the watch, a pane of sapphire crystal affords sight of the automatic ML115 calibre. This movement is embellished with circular graining, snailing and Côtes de Genève motif. The rotor is engraved with the same patterns adorning the model’s watch head and bracelet.


THE MASTERPIECE GRAVITY – DESIGNED TO ENCHANT
Consistent with its contemporary outlook, Maurice Lacroix has created an additional version of the Masterpiece Gravity, overflowing with modernity. The silver-toned dial sidesteps unnecessary clutter, delivering a clean dial which efficiently imparts time. The refined pairing of silver, dark grey and white tones delivers an abundance of eye-appeal that is clear to see. A contemporary and design watch at the same time.
An off-centre hour and minutes display is positioned in the top right corner of the dial. Unlike earlier examples of the Gravity, this display eschews a chapter ring, conferring a neater, tidier appearance. Each hour is denoted with elongated Roman numerals, save for noon where the brand’s ‘M’ logo sits on high. The hour and minute hands are yellow gold plated, infusing the display with a soupçon of colour and heightening the sense of luxury.


AIKON MASTER GRAND DATE – HARMONY AND INNOVATION
The AIKON Master Grand Date represents a breakthrough in watchmaking. The 45 mm steel case perfectly fuses the spirit of mechanical watchmaking of the Masterpiece collection and the iconic AIKON style. The dynamic lines, the case/ bracelet integration, the bezel’s arms and the polished, matte AIKON steel case welcome the ML331 calibre, a newcomer in Maurice Lacroix’s collection of manufacture movements. It offers a clear view of its balance wheel, visible through a large skeleton opening, and features a large date display with double window.




AIKON AUTOMATIC TITANIUM CHRONOGRAPH – ARMOURED, WITHOUT WEIGHING YOU DOWN
Rigid and light, dark and scratch-resistant, titanium is entering in the AIKON Automatic collection, with a new version of the AIKON Automatic Chronograph with a grey and blue dial. More than just representing a material evolution, titanium raises the profile of the AIKON Automatic Chronograph. It’s a different kind of style, more technical, more pleasant and exceptionally more seductive.
With its 44 mm diameter and natural thickness, the AIKON Automatic Chronograph has a strong and visible presence on the wrist. Matching that of its automatic chronograph calibre, which is water-resistant to 20 Bar, or 200 metres.

