Throughout its history, Maurice Lacroix has never rested on its laurels, continuously striving to improve its products while at the same time creating watches imbued with high perceived value. In this instance, the Jura-based brand has revisited its highly popular model, the PONTOS Chronograph 43mm, releasing four new references. Sunbrushed dials, presented in a choice of black or gunmetal grey, can be paired with a leather strap or 3 rows bracelet, promising both contemporary style and timeless appeal.
Never a brand to stand still, Maurice Lacroix has revisited its highly popular PONTOS collection, releasing new versions of its Chronograph model. Already a highly refined composition, the latest PONTOS Chronograph encompasses a series of subtle, smile-inducing enhancements, designed to further enrich the overall ownership experience.
The hour track now features Arabic numerals, denoting the hours clearly while simultaneously infusing the dial with a dose of modernity. The hour and minute hands are partially openworked and incorporate white Super-LumiNova, augmenting visibility in dim light conditions. This luminescent treatment is also repeated on the central chronograph seconds hand.
Throughout this composition, Maurice Lacroix’s design team has focussed on optimising legibility and enriching the overall sense of luxury. The minute track is presented on the flange, clear and crisp, while the dial’s surface encompasses a sunray motif that wonderfully engages with light. The 12-hour chronograph register, positioned at 6 o’clock, incorporates a date display which is presented on a colour coordinating disc, adding to the overall sense of cohesion.
An exhibition caseback affords sight of the automatic ML112 calibre. The movement is appointed with Côtes de Genève and circular graining, while the rotor is embellished with vertical Côtes de Genève and sun brushing.
Wearers are indulged with a choice of a 3-rows stainless steel bracelet or black leather strap. The latter option comes with the now-legendary M-logo, a detail that reinforces the overall sense of sumptuousness. Consistent with its popular AIKON collection, the new PONTOS Chronograph 43mm features the brand’s Easy Strap Exchange System, providing a simple, user-friendly means of swapping the strap for an alternative without the need for tools.
The packaging for the new PONTOS Chronograph is yet another example of Maurice Lacroix’s proactive approach to watchmaking. Building on the successful launch of the AIKON #tide collection, a range of models made from upcycled ocean-bound waste, the brand is now supplying all its watches in packaging made of #tide Ocean Material®. It takes 34 bottles to make each watch box which means 34 fewer bottles polluting the sea. Each box includes a space to store an additional strap in a dedicated compartment and features a QR code which, when scanned, links to a digital user manual, obviating the need for paper instructions, once again mitigating any ecological impact.
While the previous version of the PONTOS Chronograph was unquestionably impressive, the Jura-based watch brand has continuously sought to improve the watches it produces. This is manifest with the latest PONTOS Chronograph 43mm, a model that serves to underscore the company’s reputation for delivering high perceived value.
In this instance, the Jura-based brand has revisited its highly popular model, the PONTOS Chronograph 43mm, releasing four new references. Sunbrushed dials, presented in a choice of black or gunmetal grey, can be paired with a leather strap or 3 rows bracelet, promising both contemporary style and timeless appeal.