Sometimes, a chance meeting can lead to a wonderful union. In fact, it was this scenario which led to the creation of Stoff und Schnaps, a highly original concept store. Jan Armbruster and Maurice Goedecke shared a common vision, to create an innovative, urban space providing visitors with the opportunity to discover exceptional gins and whiskies while perusing an array of high-end street fashions by ‘Le Garcon Doré’. Le Garcon Doré was also created by the two business partners. The brand’s garments are conceived with an empathy for the planet, being made of sustainable materials such as organic cotton and packaged in recycled plastic.
Jan and Maurice’s talent can be summed up in two words: flair and passion. «We work on instinct. When we encounter brands we feel are destined for success, we seek to represent them. We know what people want, which is why we decided to launch our own clothing brand and our own gin. People are always at the heart of our projects.» Stoff & Schnaps is a story of people, passion, trailblazing, and creativity… qualities which are familiar to Maurice Lacroix. Indeed, these are traits Maurice Lacroix shares with all of its ‘friends’. As Stéphane Waser, Managing Director of Maurice Lacroix, explained: «We were impressed by the great success the ‘Stoff & Schnaps’ concept store has enjoyed since its launch. These gentlemen have flair. But it was only after meeting them both that we felt we could build something together. People and the creation of an innovative legacy are at the centre of their thoughts. They do not compromise on the quality of their products, yet guarantee an affordable price. We are looking forward to conceiving new projects as part of this collaboration».
Joining Maurice Lacroix’s ‘circle of friends’ has proved very exciting for Jan and Maurice. As Jan recently explained, «We love Maurice Lacroix’s modern and dynamic state of mind! As for our AIKONs, they never leave our wrists!”