In 2016, the Maurice Lacroix AIKON burst onto the watch scene, uniting urban style and Swiss precision while simultaneously delivering high perceived value. Appealing to both Millennials and members of Gen Z, the urban-inspired watch has proved to be a remarkable success. Nevertheless, the forward-looking watch brand never rests on its laurels, continuously seeking to deliver more. Therefore, for 2023, Maurice Lacroix is pleased to unveil a new, updated AIKON Quartz, comprising four new 35mm models as well as a bi-colour watch housed in a 40mm case.
In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, culminating in the release of the AIKON Quartz. Since its release, the AIKON has proved to be a bestseller for the Jura-based watch brand and the collection has grown to encompass mechanical movements, different dial colours, various case materials and complications. From the outset, the model, with its distinctive bezel endowed with six arms, resonated with style conscious wearers appreciative of its modern looks. Other distinguishing features include a flat sapphire crystal, sitting flush with the neighbouring bezel, the screwed crown and screwed caseback, as well as the integrated bracelet or strap.
Nevertheless, despite enjoying extraordinary success with its urban-inspired model, the Swiss brand continues to conceive new versions of its iconic watch. In this instance, Maurice Lacroix has revisited the inaugural AIKON Quartz and updated the model, releasing four new 35mm references as well as unveiling a new bi-colour watch housed in a 40mm case.
While on vacation this season, ‘escape from it all’ with a summery watch sporting a fresh-faced white dial. This latest model, housed in a 35mm stainless steel case, is water resistant to 100m, making it ideal for ‘chillin’ by the pool. When the sun goes down and the dance floor beckons, this highly versatile watch sparkles with its diamond-set indexes, while evincing a bright glow with its luminescent hands. A centre seconds hand and date aperture at 3 o’clock complete the inventory of functions. The watch is available on a choice of a 5-rows stainless steel bracelet or a white M-branded rubber strap. Consistent with other AIKON models, the watch is endowed with an Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools.
While the white dial evokes thoughts of purity, the new black dial looks dark, knowing and naughty! Sharing the same case and dial layout as its virtuous sibling, this horological temptress is highly practical, day or night, but also notably glamorous with its diamond-set indexes. Presented on a black M-branded rubber strap, the watch can easily blend with the night sky when discretion is required.
For a more conservative look, the new blue dial proves an elegant expression of urban-style with its silver-toned indexes incorporating Super-LumiNova® treatment. The matching hour and minute hands also evince a nocturnal glow, aiding readability in dim light conditions. Once again, housed in a 35mm stainless steel case, the watch is presented on a blue M-branded rubber strap, matching the dial and its effortlessly cool vibe.
Maurice Lacroix is also pleased to unveil a new bi-colour AIKON presented in a 40mm case that delivers extraordinary wrist-presence. The six-arms spanning the stainless-steel bezel are dressed in 4N PVD gold, adding a dose of warmth to the composition. The silver sun-brushed dial serves as a foil for the gold-toned hands and indexes to shine brightly, even on a grey day. The date aperture at 3 o’clock is also framed in 4N PVD gold, heightening the overall sense of luxury. Lastly, the model is presented on a 5-rows bi-colour bracelet, completing the look of this stylish ensemble.
Consistent with other AIKON models, these latest references unite contemporary style and Swiss precision while delivering high perceived value, a winning formula that Maurice Lacroix has perpetuated since the advent of the first AIKON back in 2016. Be part of the success story.