MAURICE LACROIX IS PROUD TO ANNOUNCE JAMES MAGNUSSEN AS ITS NEW BRAND AMBASSADOR

Imagine for a moment.....
 
Imagine for a moment that you are standing on the blocks prior to competing in a 100 metres freestyle race. In less than a minute the race will be over. 
The opportunity to face the best aquatic athletes in the world represents the culmination of years of hard work and personal sacrifice. 
 
The moment has arrived. Your time is now.
 
The noise of the crowd may prove encouraging but must never distract you from achieving your goal. Psychological fortitude is necessary to push yourself to the extreme limits of human endurance, momentarily suffering pain as your body is starved of oxygen and fatigue rears its ugly head.
 
You listen for the audible signal to start the race. Lightning reactions are necessary to compete at the pinnacle of this sport. 
 
The race has ensued. At no stage can you countenance the prospect of failure.
 
In less than 50 seconds, time will be the friend of the champion or the enemy of the defeated. It’s in your hands. This short snapshot in time can have a profound impact on the rest of your life. This is no rehearsal. This is your time. Your time is now.
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