Only Watch, the biennial charity auction of one-off luxury watches, has become a popular platform for those participating brands wishing to give something back to society. Since 2005, this altruistic face of commerce has seen the watch firms collectively raise funds for research into Duchenne Muscular Dystrophy. Maurice Lacroix, the urban brand from the Swiss Jura, has been a longstanding supporter of Only Watch, donating unique pieces for over a decade.
This year, Maurice Lacroix has created an eye-catching composition in collaboration with Mahindra Racing. The watch brand, synonymous with delivering high-perceived value, is the Official Timekeeper of Mahindra Racing. Maurice Lacroix’s involvement in the ABB FIA Formula E World Championship surpasses merely applying a logo to a car or a set of racing overalls. Indeed, Maurice Lacroix and Mahindra Racing share their know-how, enhancing the competitiveness of both companies. This is manifest with the Maurice Lacroix AIKON Master Grand Date Only Watch 2021, presented in a 47mm case formed of carbon fibre, formerly used on a Mahindra Racing car, and black DLC stainless steel.
The watch is presented with two straps, one in black with matching stitching and a second strap, executed in vibrant orange with contrasting yellow stitching. Each strap is paired with a carbon fibre pin buckle.
Finally, the successful bidder will be invited to attend a 2022 round of the ABB FIA Formula E World Championship as a guest of Mahindra Racing, where they can look forward to a full VIP hospitality package.
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