A taste of the Jura arrives in Oslo – the Maurice Lacroix Roadshow continues!

A taste of the Jura arrives in Oslo – the Maurice Lacroix Roadshow continues!
24 May 2019
A taste of the Jura arrives in Oslo – the Maurice Lacroix Roadshow continues!

Maurice Lacroix, the dynamic watch firm from the Swiss Jura, visited Oslo on Monday 20th May 2019, as part of the company’s worldwide roadshow. 

The event was held at Åpen Scene, a ‘trendy’ venue in the historic Torgatta Bad. This location proved ideal for Maurice Lacroix, a contemporary brand which upholds traditional Swiss craftsmanship. During the event, guests, comprising of customers, journalists and retailers, were invited to look at the latest AIKON watches, as well as the brand’s Masterpiece models.

Guests were able to learn more about the specialities of the brand, including skeleton watches and retrograde indications. Maurice Lacroix was delighted to be joined by two friends of the brand, and sons of Norway, Adil Dyani and Yosef Wolde-Mariam of Madcon. Both, Adil and Yosef have enjoyed much success, something which resonates strongly with Maurice Lacroix.

 The roadshow proved a resounding success. Guests were able to immerse themselves in a world of watchmaking complications and Swiss craftsmanship.


"We have noticed a real interest from Norwegians and more particularly from the Millennials for the swiss quality watchmaking. Our visit to Oslo confirms our proximity towards our customers as well as to the media and influencers! ».

Stéphane Waser, Managing Director, Maurice Lacroix

While the roadshow has now left Oslo, local residents should not despair, Maurice Lacroix will be launching a #TIMECODE event in the city on the 26th May where the best player could win their very own AIKON.

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