Maurice Lacroix kicks of international #TIMECODE challenge in London

Maurice Lacroix kicks of international #TIMECODE challenge in London
14 May 2019
Maurice Lacroix kicks of international #TIMECODE challenge in London

#TIMECODE has begun!

This revolutionary interactive game coincides with the launch of the AIKON Venturer Limited Edition.

The concept? It’s a race against time

10 different cities around the world. First stop, London.

Players must be ready to go at any moment. The finalists will be those who collect the most #TIMECODES at the end of the week.

Everyone can play! Make sure to register here:

The winner of each city will receive the first model of the limited edition of the AIKON Venturer watch released in a limited series of 500. This is a watch made for urban adventurers who don’t like to play it safe.

Winner Peter Löfstrand, CEO Loot Masters Studio, London said, "Maurice Lacroix’s #TimeCode campaign was a fresh breath of air in the luxury industry, literally! A very creative and engaging challenge, fit for the digital age, that led me to explore lots of lovely places all over London. And needless to say :  the prize was spectacular!” 

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