Maurice Lacroix's friends of the brand has grown once again. After sports and fashion, the brand is putting on a great spread and welcoming a duo of young chefs from Fribourg, Switzerland, to its team, Ben & Léo.
“I was won over by the adventurous and avant-garde nature of this pair, before I was even aware of their approach to fine dining. With a passion for cooking, they made their start and now enjoy significant success through their different ventures and their TV programme. They have a modern vision, a shared desire, a lasting friendship and ambition. Everything that a friend of the Maurice Lacroix brand should represent,” said a delighted Stéphane Waser, Managing Director.
During Ben & Léo's visit to the manufacture, the talented pair were enthusiastic about the beginnings of this partnership. “We know the brand and it’s one we really value! We can see ourselves in the brand’s image, one that’s urban, innovative...and Swiss! Their dynamism makes us want to work on new projects together,” says the delighted duo. Charmed by a number of collections, the pair were as taken with the elegant sobriety of the Eliros as they were with the dynamism and contemporary spirit of the AIKON. “The AIKON is durable and sporty, all while remaining stylish, an ideal companion for a chef in the kitchen,” says Ben. While visiting the workshops, Léo was struck by the precision that goes into making watch movements. “Before sending dishes out to our diners, we work carefully to ensure that the aesthetic details are just so. It’s similar to what the watchmaking artisans do.”
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