In the world of fine watchmaking, retrograde indications remain comparatively rare. Over the years, Maurice Lacroix, a company known for indicating time using innovative techniques, has conceived a variety of retrograde indications, drawing on its vast watchmaking know-how. Now, the brand from the Franches Montagnes is pleased to unveil the AIKONIC Master Triple Retrograde, a watch imbued with ‘innovative craftsmanship’ and equipped with three retrograde indications. The name of this model may incorporate the word ‘retrograde’, but don’t be fooled this model has a bright future.

The result of an ongoing collaboration between the Swiss manufacturer and British artist WOTTO, whose real name is Craig Watkins, this creation transforms the wrist into an elegant miniature art gallery.

In 2016, Maurice Lacroix released the AIKON, an urban watch that has since become the company’s best-selling collection. Now, the brand from the Franches Montagnes has created a new range of urban watches, sharing a familial likeness with the AIKON but packed with ‘innovative craftsmanship’ or ‘IC’ as they say at the brand’s Manufacture. The new AIKONIC collection incorporates cutting-edge materials and technology. A product of the Swiss Jura, the AIKONIC is skilfully crafted at the company’s Saignelégier Manufacture, incorporates some locally sourced components and, consistent with brand’s ethos, delivers accessible excellence.

Maurice Lacroix commits to Swiss football by partnering with FC Basel 1893 as Official Watch Partner for the 2025–2026 Season

Commemorating its 50-year anniversary, Maurice Lacroix is now pleased to unveil three limited-edition watches. Graceful and sleek, these classically styled timepieces are ideally suited to modern-day living. Enriched with refined details, they pay tribute to the company’s home, located in the Franches-Montagnes. Unequivocally new, the 1975 Legacy embodies everything the Swiss brand stands for. Proudly crafted in Saignelégier.

Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the Fiaba collection. Meet the Fiaba Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch – it’s a mark of individuality.

Maurice Lacroix is in a celebratory mood as it commemorates its 50-year anniversary. In what promises to be a busy year, with several new models destined for release, the brand begins by unveiling the 1975 collection, comprising automatic and quartz references. Endowed with elegant styling and sleek proportions, the 1975 collection exudes a vintage vibe while simultaneously promising enduring appeal. Clean, refined and delivering high perceived value, the 1975 collection may be new but it remains packed with familiar Maurice Lacroix characteristics.

Maurice Lacroix unveils the incredible AIKON Automatic Wotto Limited Edition! Limited to 1,000 pieces, this wearable masterpiece doesn't just shake up codes, it blows them out of the water. With the ultimate fusion of urban culture, artistic en-graving, and Swiss watchmaking, this striking design marks its entry into the Ur-ban Tribe series.