In 2016, when Maurice Lacroix unveiled its inaugural AIKON collection, it wowed the press and public alike with its fresh, urban appearance. This model included an innovative feature that proved a ‘real game changer’, the Easy Strap Exchange system. With the advent of this system, Maurice Lacroix differentiated the AIKON from its competitors. Indeed, it is certainly one of the reasons for the model’s incredible success.

The Easy Strap Exchange system provides a simple and quick means to change the look of a watch without the need for tools and is a feature available on all of our watches. Turn over the watch and you will see the M-branded catches. With just two clicks, the bracelet or strap can be removed and swapped for an alternative, delivering a wholly new look.

Quite simply, with the Easy Strap Exchange system, Maurice Lacroix delivers an unprecedented level of versatility, allowing the wearer to effortlessly change the look of their watch, again and again and again… Or as we say at Maurice Lacroix, #ClickNSwitch.