The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools.

Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber in a range of colors to match your watch. 



Passionate about every aspect of the urban life, Maurice Lacroix wants to explore them all through interesting and vibrating activities. We believe in the #UrbanActiveSpirit. Anything can happen, there are no borders, no limits.

To capture the urban spirit, Maurice Lacroix associates its image with a variety of activities with key partnerships that make the heart of the city beat.



Maurice Lacroix is proud of the brand’s crew of friends: athletes, artists, entrepreneurs, etc. Each comes from a different field, yet they all represent the Maurice Lacroix ethos: Success is a journey, not a destination.

Believing in your talent means, above all, knowing how to learn from your successes as well as failures, all while never losing sight.

Social Media

Follow us on social media


Customer service

Customer Service

Whether you have a general question about our company, require information about the specifications of a particular watch or simply want to follow the progress of your latest order, we are always at your service.


Store Locator

Find the nearest watches store

Genuine Maurice Lacroix watches should be purchased from our exclusive distributors and retailors.

© Maurice Lacroix. All rights reserved