#SWITCHYOURSTYLE

The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools.

Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber in a range of colors to match your watch. 

#PULSEOFTHECITY

Passionate about every aspect of the urban life, Maurice Lacroix wants to explore them all through interesting and vibrating activities. We believe in the #UrbanActiveSpirit. Anything can happen, there are no borders, no limits.

To capture the urban spirit, Maurice Lacroix associates its image with a variety of activities with key partnerships that make the heart of the city beat.

#YOURTIMEISNOW

Maurice Lacroix is proud of the brand’s crew of friends: athletes, artists, entrepreneurs, etc. Each comes from a different field, yet they all represent the Maurice Lacroix ethos: Success is a journey, not a destination.

Believing in your talent means, above all, knowing how to learn from your successes as well as failures, all while never losing sight.