08/02/2024

To celebrate the Year of the Dragon, join Maurice Lacroix in the festivities with the AIKON Venturer Burgundy Asia Limited Edition.

23/01/2024

Building on the success of the AIKON, Maurice Lacroix’s urban watch, the brand from the Franches Montagnes is pleased to unveil the AIKON PVD which is offered in two variants, both limited to 888 pieces each. These new models uphold the attributes synonymous with the popular urban watch, while simultaneously delivering a new contemporary look.

12/01/2024

Unveiling the AIKON Automatic Middle East Edition - a bold urban piece capturing the charm of the Middle East and its cultural vibrancy.

01/12/2023

Discover our selection for the festive campaign and make the best gift ever

17/10/2023

In March 2022, Maurice Lacroix announced a groundbreaking initiative - making watches and associated packaging using ocean-bound upcycled plastic. Working in collaboration with #tide, a specialist company operating in this field, Maurice Lacroix committed to recovering 10 million bottles over a 3-year period; however, after just 1½ years, over 7 million bottles have already been gathered from the seas, on islands and along the coastlines of surrounding various islands in Thailand. Now, the watch brand from the Franches Montagnes explains what it has done to date and reaffirms its commitment for the future.