Maurice Lacroix is taking part in Watches for ELA for the first time. The Maison has specially created a unique 1975 Master Grand Date Retrograde with pink accents. The proceeds from the auction, to be held by Christie’s on November 9, 2026, will contribute to the fight against leukodystrophies.

The AIKON is celebrating its 10th anniversary! To mark the occasion, Maurice Lacroix has refined its lines and reinforced its signature design codes. The new AIKON Automatic Chronograph sharpens the AIKON identity while remaining true to its fundamentals: sporty-chic appeal and Swiss mechanics, offering excellent value for money.

Frozen Carbon makes its début at Maurice Lacroix on six AIKON-IC FROZEN CARBON models. Its aesthetic signature features random patterns, resulting in entirely unique dials made from carbon mixed with metal powders or pigments. Produced locally, it brings Innovative Craftsmanship to life.

Commemorating its 50-year anniversary, Maurice Lacroix is now pleased to unveil three limited-edition watches. Graceful and sleek, these classically styled timepieces are ideally suited to modern-day living. Enriched with refined details, they pay tribute to the company’s home, located in the Franches-Montagnes. Unequivocally new, the 1975 Legacy embodies everything the Swiss brand stands for. Proudly crafted in Saignelégier.

Powered by light and designed for precision, the PONTOS S Solar blends contemporary aesthetics with advanced solar technology in a sleek, sporty silhouette.

Maurice Lacroix and Real Betis Balompié announce a new collaboration. The Swiss watch brand becomes the Official Watch of the club for the remainder of the 2025/2026 season and for the 2026/2027 season.

The brand’s most classic collection – the 1975 – now on a whole new scale, for even greater appeal. The new 1975 Quartz 33 mm presents a refined aesthetic, featuring balanced proportions perfectly suited to wrists that value finesse. Genuine diamonds, sun-brushed dials, in pink or white mother-of-pearl, and two-tone accents: eight references set the heart and time racing with refinement.

For more than 25 years, Maurice Lacroix has crafted retrograde indications, a rare speciality that has become a brand signature. On this occasion, the Saignelégier-based Manufacture unveils its 26th Masterpiece calibre, featuring a retrograde day indication, grand date and eye-catching skeletonised display. Delivering accessible excellence and respecting the brand’s heritage, the Master Grand Date Retrograde provides a new perspective on time.