JOURNEY

THE MAURICE LACROIX STORY

For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of the-art workshops in Saignelégier.



Brand history & the origin

When Desco von Schulthess Company, an internationally operating company, launched its first watch models under the name Maurice Lacroix in 1975, it was able to draw on its long experience and know-how in this industry. Founded in 1889 in Zürich, the company was, since 1946, the precious link between wellknown Swiss watch brands and the rest of the world, especially the Far East.

In the early 1960s, the parent company of Maurice Lacroix purchased a watch assembly factory in Saignelégier. Here, in the heart of the Swiss Jura mountains, high-quality timepieces were produced for several name brands of watches, which carried their private label signatures on dial, case, and movement. Thanks to its know-how gained from decades of building high-quality watches, it was only a small step for Desco von Schulthess to create its own brand, Maurice Lacroix.

Since then, Maurice Lacroix's journey is marked by important milestones.

  • 1975
  • 1989
  • 1990
  • 1992
  • 1999
  • 2001
  • 2003
  • 2006
  • 2010
  • 2013
  • 2014
  • 2016
  • 2017
  • 2018
  • Desco von Schulthess begins watch manufacturing in Saignelégier under brand name Maurice Lacroix.

    Maurice Lacroix - History - 1975
  • Purchase of case manufacturing plant in Saignelégier.

    Maurice Lacroix - History - 1989
  • Launch and development of Maurice Lacroix’s Calypso collection.

    Maurice Lacroix - History - 1990
  • Launch of the 1st Masterpiece Cinq Aiguilles (collection previously called “Les Mécaniques”)

    Maurice Lacroix - History - 1992
  • Launch of the first Calendrier Regrograde.

    Maurice Lacroix - History - 1999
  • As of October 1, Maurice Lacroix S.A. is an independent legal entity. The brand sets up its own workshops to produce complex components for its mechanical calibres.

    Maurice Lacroix - History - 2001
  • Launch of the first Double Retrograde...

    Maurice Lacroix - History - 2003
  • Launch of first in-house manufactured mechanical calibre ML-106.

    Maurice Lacroix - History - 2006
  • Launch of Masterpiece Square Weel

    Maurice Lacroix - History - 2010
  • Launch of Masterpiece Mysterious Second

    Maurice Lacroix - History - 2013
  • Launch of Masterpiece Gravity with its silicium assortment.

    Maurice Lacroix - History - 2014
  • Rebirth of the Iconic Calypso with the AIKON.

    Maurice Lacroix - History - 2016
  • 25th anniversary of the Masterpiece collection.

    Maurice Lacroix - History - 2017
  • Launch of the AIKON Automatic.

    Maurice Lacroix - History - 2018
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