News - FC Basel 1893

16 August 2025

FC Basel 1893

It’s the most decorated club in Switzerland! A much-appreciated emblem of Swiss football! FC Basel 1893 is gearing up for an intense season, defending its national title and competing in major European tournaments. Swiss watchmaker Maurice Lacroix is proud to announce its partnership with the prestigious FC Basel 1893 (FCB) as the Official Watch Partner for the 2025–2026 season.

Precision! Performance! Respect for Tradition! This collaboration brings together two exceptional Swiss institutions united by shared values that drive them every day. The partnership was announced during the Swiss Cup match between FC Basel 1893, champions of the 2024–2025 season, and FC Biel, marking the beginning of a new era for both partners.

Because in football, as in watchmaking, every second has the power to change everything. On the pitch, 90 minutes become a whirlwind of action, cheers, stress, chills, and suspense… Then come added time, those stolen moments where everything can change. A goal, a save, a decisive move — and the course of a match, a season, or even a club’s history is rewritten.

Whether on the field or in the stands, everyone keeps glancing back at their watch: time flies… and every second carries the weight of emotion.

“Time is the beating heart of both football and watchmaking. Just like our watches mark life’s key moments, we want to stand by FC Basel 1893 at every meaningful moment — whether it’s a Swiss championship victory or a European triumph. Together, we want to fully experience the intensity, emotions, and passion that drive us!” states Stéphane Waser, Managing Director of Maurice Lacroix