The essence of the Franches-Montagnes shines brightly in the heart of Switzerland. Building on recent achievements, Maurice Lacroix is thrilled to unveil its first boutique in its home country, following a successful debut in Kuala Lumpur earlier this year. Located on the vibrant Bahnhofstrasse in Zurich, this 34-square-meter space is more than just a store; it’s an immersive experience that encapsulates the brand’s youthful and dynamic spirit. Here, guests can explore the complete collection and delve into the philosophy that drives Maurice Lacroix's distinctive approach to Swiss watchmaking.

Maurice Lacroix is making a bold statement on home soil with a boutique that redefines the brand’s urban identity. Infused with contemporary city life, this flagship location reflects sleek Swiss design, creating a refined and inviting atmosphere. The boutique captures the essence of modern elegance, providing a stylish environment where both clients and timepieces take center stage.

In this vibrant urban space, the full range of collections that embody the Franches-Montagnes brand is proudly showcased—from the celebrated AIKON to the exceptional Masterpiece. Nestled in Zurich’s trendiest shopping district, the boutique invites visitors to immerse themselves in the Maurice Lacroix experience, where exceptional craftsmanship meets timeless design, creating a captivating ambiance for all.

Join us on this exciting journey at the Maurice Lacroix Boutique at Kuttelgasse 17! We are open Tuesday through Friday, from 10 AM to 6:30 PM and Saturday from 10 AM to 5 PM. Our boutique manager, Stefano, and the entire team are eager to welcome you, offering personalized advice and sharing the unique philosophy of Maurice Lacroix’s Swiss excellence.