Since Maurice Lacroix released the inaugural version of the AIKON back in 2016, the model has attracted legions of fans. Indeed, the sports watch has become a firm favourite of millennials, ambitious professionals and city dwellers alike. The model’s composition looks and feels refined and demonstrates the company’s ability to deliver high perceived value. Interestingly, one proud AIKON owner even chose to hand-engrave his watch and post images of it on his social media channels. On seeing this, the Maurice Lacroix team decided to explore the idea further.
The AIKON Urban Tribe is a limited-edition watch that features a laser engraved case and bracelet. The various motifs adorning the watch are inspired by the architecture that populates the world’s urban landscapes. Many lines and curves adorn the steel surfaces of the watch, engaging with light and delivering sublime tactility. The engraved motifs also resemble tattoos, a popular means of self-expression that’s important to the wearer. Likewise, Maurice Lacroix hope the AIKON Urban Tribe means something to the wearer, a watch that sits close to the skin and feels at one with its owner.