On the occasion of June 23rd, a key date in the history of Jura independence, Maurice Lacroix celebrates the deep bond it shares with the village where its manufacture is located. Two elegant limited editions of the 1975 Legacy pay tribute to this inspiring region, shaped by watchmaking tradition and equestrian culture.

Powered by light and designed for precision, the PONTOS S Solar blends contemporary aesthetics with advanced solar technology in a sleek, sporty silhouette.

Maurice Lacroix and Real Betis Balompié announce a new collaboration. The Swiss watch brand becomes the Official Watch of the club for the remainder of the 2025/2026 season and for the 2026/2027 season.

The brand’s most classic collection – the 1975 – now on a whole new scale, for even greater appeal. The new 1975 Quartz 33 mm presents a refined aesthetic, featuring balanced proportions perfectly suited to wrists that value finesse. Genuine diamonds, sun-brushed dials, in pink or white mother-of-pearl, and two-tone accents: eight references set the heart and time racing with refinement.

For more than 25 years, Maurice Lacroix has crafted retrograde indications, a rare speciality that has become a brand signature. On this occasion, the Saignelégier-based Manufacture unveils its 26th Masterpiece calibre, featuring a retrograde day indication, grand date and eye-catching skeletonised display. Delivering accessible excellence and respecting the brand’s heritage, the Master Grand Date Retrograde provides a new perspective on time.

In 2024, Maurice Lacroix launched the AIKON Manual 39mm Collectors Edition Deep Blue, the first AIKON to feature a manual-winding movement. This model follows the collaboration between Maurice Lacroix and Koji Nakazawa, founder of Maurice Lacroix Watch Club Japan. The AIKON Manual 39mm Collectors Edition, featuring a manual-winding movement, is now available in a new Sand Champagne color. Limited to 500 pieces, this new model is inspired by Japanese collectors who love vintage timepieces.

In the world of fine watchmaking, retrograde indications remain comparatively rare. Over the years, Maurice Lacroix, a company known for indicating time using innovative techniques, has conceived a variety of retrograde indications, drawing on its vast watchmaking know-how. Now, the brand from the Franches Montagnes is pleased to unveil the AIKONIC Master Triple Retrograde, a watch imbued with ‘innovative craftsmanship’ and equipped with three retrograde indications. The name of this model may incorporate the word ‘retrograde’, but don’t be fooled this model has a bright future.

The result of an ongoing collaboration between the Swiss manufacturer and British artist WOTTO, whose real name is Craig Watkins, this creation transforms the wrist into an elegant miniature art gallery.